Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leer másPor: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform
Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leer másPor: Magid M. Abraham, Ph.D. Etiquetas: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics
In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leer másPor: Adam Lella Etiquetas: Demographics, Marketing Research, Mobile, Smartphone, Tablets
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Leer másPor: Adam Lella, Andrew Lipsman Etiquetas: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Leer másPor: Amarpal Singh Etiquetas: Ad Impressions, Advertising, CPG, Marketing Research
In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Leer másEtiquetas: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform
In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. Leer másPor: Gian Fulgoni Etiquetas: Ad Impressions, Audience Measurement, Marketing Research
comScore Announces U.S. Launch of MMX® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Leer másPor: Andrew Lipsman Etiquetas: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Video, Smartphone, Tablets, Web Analytics
Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. Leer másPor: Kerry J Brown Etiquetas: Advertising, Demographics, Engagement, Marketing Research, Retail, Social
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. ViewEtiquetas: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics