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Video feb. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. Ver

Video feb. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. Ver

Comunicado de prensa feb. 1, 2016 | Share

comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Leer más

Blog feb. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... Leer más

Video ene. 30, 2016 | Share

comScore CEO on Rentrak merger on CNBC Squawk on the Street

comScore CEO on Rentrak merger on CNBC Squawk on the Street

Serge Matta on Squawk Alley to discuss how changes in media consumption are challenging ratings agencies and what his company is doing to adapt. Ver

Ranking de mercado ene. 21, 2016 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4... Leer más

Ranking de mercado dic. 23, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for November 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 247.1... Leer más

Comunicado de prensa nov. 24, 2015 | Share

A Major Milestone Passes, Moving the comScore-Rentrak Merger Forward to Next Step

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976, as amended (the “HSR Act”), has expired in connection with their merger proposal. Leer más

Ranking de mercado nov. 20, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.9 million... Leer más

Blog nov. 11, 2015 | Share

Multi-Platform Media Planning in Practice

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specifically, we delved into how planning in device silos rather than with de-duplicated audiences can lead to missed campaign objectives and wasted spend. Leer más