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septiembre 6, 2013

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

Smartphone Penetration Surpasses 60 Percent in U.S. Mobile Phone Market

RESTON, VA, September 6, 2013  – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share

143.3 million people in the U.S. owned smartphones (60 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Apr-13 Jul-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.2% 40.4% 1.2
Samsung 22.0% 24.1% 2.1
HTC 8.9% 8.0% -0.9
Motorola 8.3% 6.9% -1.4
LG 6.7% 6.8% 0.1

Smartphone Platform Market Share

Android ranked as the top smartphone platform in July with 51.8 percent market share, followed by Apple with 40.4 percent (up 1.2 percentage points), BlackBerry with 4.3 percent, Microsoft with 3 percent and Symbian with 0.3 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Apr-13 Jul-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 51.8% -0.2
Apple 39.2% 40.4% 1.2
BlackBerry 5.1% 4.3% -0.8
Microsoft 3.0% 3.0% 0.0
Symbian 0.5% 0.3% -0.2

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent). Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent).

Top 15 Smartphone Properties & Apps
July 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Properties % Reach Top 15 Apps % Reach
  Smartphone Browsing + App Audience 100.0% Smartphone App Audience 100.0%
1     Google Sites 92.6%     Facebook (Mobile App) 76.1%
2     Facebook 86.3%     YouTube (Mobile App) 53.7%
3     Yahoo! Sites 81.7%     Google Play (Mobile App) 53.6%
4     Amazon Sites 66.8%     Google Search (Mobile App) 53.5%
5     Apple Inc. 50.2%     Google Maps (Mobile App) 46.2%
6     Microsoft Sites 45.2%     Gmail (Mobile App) 45.0%
7     AOL, Inc. 45.0%     Apple App Suite (Mobile App)* 43.9%
8     Wikimedia Foundation Sites 44.1%     Pandora Radio (Mobile App) 40.4%
9 40.4%     Yahoo! Stocks (Mobile App) 31.2%
10     eBay 36.7%     Apple Maps (Mobile App) 27.9%
11     Turner Digital 33.8%     Instagram (Mobile App) 26.4%
12     Glam Media 31.4%     Yahoo! Weather Widget (Mobile App) 25.1%
13     CBS Interactive 30.1%     Voice Search (Mobile App) 22.4%
14     Weather Company, The 29.8%     Twitter (Mobile App) 21.3%
15 29.0%     Facebook Messenger (Mobile App) 21.3%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level. 

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit

Adam Lella
comScore, Inc.
+1 (312) 775-6474


Etiquetas: Android, Apple, Apps, , Google, iPhone, Mobile, Mobile Operators, Rankings, , Samsung, Smartphone,