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Comunicado de prensa oct. 12, 2016 | Share

comScore Signs TV Agreement with Cambridge Analytica

comScore today announced announced an agreement with Cambridge Analytica, which will use comScore’s television information as a component of TV campaign strategies for political and commercial advertising clients. Leer más

Comunicado de prensa oct. 6, 2016 | Share

comScore Appoints Dan Hess as Head of Digital Audience and Advertising Products

comScore, Inc. today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore's earliest employees through the company's first six years, leading corporate marketing and building multiple commercial teams including its retail, travel, automotive and technology products and practices. Leer más

Comunicado de prensa oct. 4, 2016 | Share

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments Leer más

Comunicado de prensa sep. 22, 2016 | Share

comScore Partners with DEG: The Digital Entertainment Group for Their Digital Industry Reporting Service

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage of transactional movie and TV show measurement, is the leading source of industry on movie and... Leer más

Comunicado de prensa sep. 13, 2016 | Share

comScore’s 2016 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), today published The 2016 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S. Leer más

Comunicado de prensa sep. 9, 2016 | Share

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability and engagement metrics – including completion rates, audibility and time in-view – for video... Leer más

Comunicado de prensa sep. 8, 2016 | Share

comScore presenta una nueva solución de activación de datos para optimizar los resultados publicitarios

comScore (NASDAQ: SCOR) ha presentado una nueva solución global que permite a los compradores y vendedores de medios crear objetivos de audiencia y contenido más relevantes con el fin de obtener mejores resultados publicitarios. comScore Activation ayuda a los vendedores de medios a aumentar la rentabilidad con unos CPMs más elevados para su inventario,... Leer más

Comunicado de prensa ago. 10, 2016 | Share

comScore Board Names Co-Founder Gian Fulgoni as Company’s Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue to serve on the Board. Mr. Fulgoni previously served as the company’s Executive Chairman of... Leer más

Comunicado de prensa jul. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Leer más

Comunicado de prensa jul. 14, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN)* member sites compared to non-member sites. Leer más