febrero 28, 2013

State of Digital Q4 2012


The holiday season, release of the iPad mini and Hurricane Sandy are just a few of the events that affected digital usage in the last quarter. To learn more about the events making an impact in Q4, join our State of Digital Q4 2012 webinar on Thursday, February 28th at 2 p.m. ET. This webinar, presented by comScore Senior Director Tiffany Walker, provides an analysis of digital usage and trends in Q4 2012.

Here is a preview of some of the insights that will be covered:

  • New Releases: iPad Mini rivals that of the iPad 3 with over 500,000 unique visitors (UVs) the day of pre-order and in-store release.
  • Advertising: Compared to Video and PC’s, Mobile advertising saw the highest advertising increase from Q3 to Q4 by 11%.
  • Hurricane Sandy: 38% of US Internet users tuned in to weather news outlets online during the month of Hurricane Sandy.
  • Planner Preferences: Holiday party planners are eager to use leading online invitation sites like Evite to plan their parties - Evite alone saw a 19% increase in UVs in Q4 of 2012.

Register Now


comScore Senior Director, Tiffany Walker
28 febrero 2:00 pm - 3:00 pm