There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?
Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.
Aaron Fetters SVP, ComscoreBlaise D'Sylva VP, Media, Dr. Pepper Snapple GroupLyle Schwartz Managing Partner, GroupMJon Suarez-Davis Chief Marketing and Strategy Officer, KruxJulie Fleischer Managing Director, Retail, OMDCharlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
Is precision targeting delivering on its promise?How do you evaluate quality delivery?What are the metrics that matter?