Unlock the value of everywhere. Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale.
Hear about the needs and potential of cross-platform measurement from industry experts, Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle Data Cloud; Colleen Fahey Rush, EVP, Chief Research Officer, Viacom; Jon Suarez-Davis, Chief Marketing & Strategy Officer, Krux Digital; Jane Clarke, CEO, Managing Director, CIMM; and Eric Salama, CEO, Kantar.