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Mobile Internet 2010


Fecha marzo 24, 2010
Localidad Kempinski Hotel Bristol
Berlin
Germany
Presentador Alistair Hill, Analyst and Mobile Products, comScore Europe
Tiempo de sesión 12:30 p.m. - 1:00 p.m.
Descripción

Exploring the growth of mobile commerce on mobile internet usage

  • Examining successful mobile commerce strategies: Pizza Hut, Ocado/Waitrose, eBay
  • Identifying key strategies for bringing commerce to a brand’s website over mobile: ticketing, coupons
  • Enabling payments and banking solutions to happen efficiently and safely over mobile: is mobile banking a real possibility?
  • Driving mobile commerce through mobile advertising
  • Integrating mobile advertising into the overall business marketing strategy