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ad:tech Sydney 2010


Fecha marzo 16, 2010
Localidad Sydney Convention and Exposition Center
Sydney
Australia
Presentador Will Hodgman, Executive Vice President, ComScore International, Asia Pacific Region
Tiempo de sesión 4:50 p.m. - 5:35 p.m.
Descripción

How To Invest Successfully In Mobile Marketing & Advertising For The Long Term

  • What response do you want? MMS, SMS, QR codes and gateways
  • What are the current statistics on engaging with mobile marketing
  • Evaluating branded experiences
  • What do agencies add in the value chain of mobile?
  • Understanding search on mobile
  • The mobile ad user experience: what’s the relationship between useability and attention