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State of US Online Retail Economy Q4 2011

Fecha febrero 15, 2012
Localidad

United States
Presentador comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman
Tiempo de sesión 2 p.m. - 3 p.m. EST / 1 - 2 p.m. CST / 11 a.m. – 12 p.m. PST
Descripción

Please join comScore Chairman Gian Fulgoni and VP Industry Analysis Andrew Lipsman for their quarterly review of the state of the U.S. online retail economy during a complimentary, live webinar on Wednesday, February 15 from 2 - 3 p.m. EST/1 - 2 p.m. CST/11 a.m. - 12 p.m. PST. This presentation will include an overview of the strong e-commerce spending trends in the fourth quarter of 2011 as well as the 2011 holiday shopping season, which saw record e-commerce spending, with ten days exceeding $1 Billion.

Presentation highlights include:

  • Consumer sentiment regarding the current state of the economy and implications for the future of e-commerce spending
  • An overview of changes in consumers’ online spending patterns through the fourth quarter of 2011
  • A review of the 2011 holiday shopping season, including analysis of key spending days and other trends
  • Review of consumer spending by product category and demographic segment
  • Analysis of the role of smartphones and tablets in the holiday shopping season

Please note: Only corporate e-mail addresses will be approved. In addition, comScore reserves the right, at its sole discretion, to decline any webinar registration.

2012 US Digital Future in Focus: Trends Every Marketer Needs to Know

Fecha febrero 22, 2012
Localidad

United States
Presentador Jeff Hackett, EVP comScore Media Metrix & Eli Goodman, comScore Media Evangelist
Tiempo de sesión 2:00 p.m. - 3:00 p.m. EST
Descripción

Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers’ rapidly evolving digital consumption habits, 2011 marked an exciting year for the digital media industry and signaled an even more momentous year ahead. Amidst this constantly evolving landscape, successful digital strategies require insights into not only the current environment, but also into what trends will shape the future for digital consumers.

Join Jeff Hackett, executive vice president of comScore Media Metrix, and Eli Goodman, comScore Media Evangelist, on Wednesday February 22nd at 2 PM ET, as they share key insights from the 2012 U.S. Digital Future in Focus, examining how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

The webcast will last an hour, including a Q&A session. We hope you are able to attend.

Please note: Only corporate e-mail addresses will be approved. In addition, comScore reserves the right, at its sole discretion, to decline any webinar registration.