Fecha: octubre 14, 2010
Presentador: Eli Goodman & Eli Feldblum
Evento: comScore Webinar
The growth of Blended or Universal Search is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies. On the big 3 search engines last month, over 30% of the results pages contained Blended results. As a result, marketers are leveraging rich media to engage consumers and monetize Search in new ways.
In this one hour webinar, experts from comScore and RankAbove show you how you can use Blended Search to boost click-through-rates, even from page 2.
Gain knowledge that you can implement right away:
- Search engagement and what it means for Search marketers
- Learn how and why search engines treat rich media differently, and what it means for you
- Techniques and strategies for using rich media to optimize your Search campaigns
