Watch what the industry has to say about validating the value of digital.

Download the vCE Charter Study findings booklet.

validated Campaign Essentials helps you answer key questions such as:

• What is the unduplicated number of impressions delivered across all key measures of ad delivery? Holistically, how well did my campaign hit its target?
• How many of my campaign’s ad impressions had the opportunity to be seen by my target consumer?
• How many of my ad impressions were delivered next to unsafe content, and what can I do to prevent this?
• How effective is my behavioral targeting in reaching the intended audience?
• How can I validate the value of advertising on my site?
• How can I enhance visitors’ experience with my site and the advertising delivered on it?

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Validate Total Campaign Delivery and Optimize In-Flight with a Single, Holistic Tool

validated Campaign Essentials (vCE) is an integrated solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. It also evaluates the degree to which validated impressions reached the campaign target audience.

vCE reports on reach and frequency, comprehensive demographics and behavioral segments. This measurement eliminates all impressions that never had a chance to make an impact, providing a more realistic and accurate picture of campaign delivery.

Highlights

• Validated impression reporting. Measure what matters by accounting only for ads that had the opportunity to be seen by a target consumer, in content that is brand safe, in the right geography and absent of fraud. Ad visibility is measured both above and below the fold.
• Comprehensive audience reporting. Choose from a comprehensive set of audience metrics, including demographics, behavioral segments and reach and frequency. All audience metrics are based on people who had the opportunity to see the ad, not based on cookies.
• Ad blocking and in-flight alerts. Get daily alerts so you can take corrective action in-flight, and utilize optional ad blocking technology to maximize brand safety.
• Single-tag solution. Reduce operational risk and implementation costs by using a single tag for total campaign delivery validation.
• Customizable insights. Report data by publisher, placement and creative in standard groupings or create custom segmentations to answer questions unique to your campaign.
• True end-to-end measurement. Plan, validate and evaluate campaigns using the same data. vCE aligns with comScore Media Metrix®, the industry standard in media planning, allowing for consistent, end-to-end reporting throughout

Benefits

For Advertisers

• Increase effectiveness of digital advertising
• Maximize advertising ROI with better cross-media allocation decisions
• Course correct in-flight using ad blocking and alerts

For Agencies

• Leverage end-to-end planning and campaign execution
• Course correct in-flight using ad blocking and alerts
• Reduce operational friction and implementation costs through single-tag solution
• Achieve better overall client outcomes
• Eliminate the need for make goods

For Publishers

• Deliver more value to advertisers and get a bigger piece of the pie
• Maximize the value of validated inventory on your sites and across the Web
• Provide a better user experience on your sites
• Eliminate the need for make goods

To discover how validated Campaign Essentials can help you compete and succeed in the digital world, please contact us today.