Mr. Goodman leads the business development and research team for comScore’s Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile.
He is a 12-year veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing.
Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services and publishing.
Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations.
Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City.