Digital Publishing and Advertising Conference (DPAC) 4

Fecha	mayo 13, 2010
Localidad	Crowne Plaza Hotel New York City, NY United States
Presentador	Lynn Bolger, EVP Advertiser Solutions, comScore, Inc.
Tiempo de sesión	11:15 a.m.

Descripción	The State of Digital Display II: Is it Back? Online is one of the few ad sectors not decimated in the recession, but it's tough to know what exactly happened to display as the numbers get lumped with search. We hear from the leading companies that have the data to show what actually is going on out there. Who's spending what and where? The new super-sizes units are bigger -- but do they work better? Is reach & frequency once again the way to get "traditional" marketers on board? Will the ad exchanges make ad networks obsolete as every publisher can just create their own? Is the market stratefying into an easier to buy three-tiered ecosystem? What techniques can planners use now to improve the efficient reach of their buys?

Descripción

The State of Digital Display II: Is it Back?

Online is one of the few ad sectors not decimated in the recession, but it's tough to know what exactly happened to display as the numbers get lumped with search. We hear from the leading companies that have the data to show what actually is going on out there. Who's spending what and where? The new super-sizes units are bigger -- but do they work better? Is reach & frequency once again the way to get "traditional" marketers on board? Will the ad exchanges make ad networks obsolete as every publisher can just create their own? Is the market stratefying into an easier to buy three-tiered ecosystem? What techniques can planners use now to improve the efficient reach of their buys?

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