IRI Reinventing CPG and Retail Summit 2010

Fecha	marzo 23, 2010
Localidad	J.W. Marriott San Antonio Hill Country San Antonio, TX United States
Presentador	Erin Hunter, EVP Media, comScore, Inc.
Tiempo de sesión	4:30 p.m. - 6:00 p.m.

Descripción	Digital Gestalt: Separating the Myths from the Media So many portals, so little time! All hype aside, in this session see how you can use new media, including mobile, on-line promotions, digital advertising and social networking to build your messages and grow your business. Are new media outlets the "magic bullet" for reaching consumers in tough times? What are the current internet and digital trends, and what will come next in 2010? See how you can use multi-platform digital marketing and content integration to understand your shoppers and boost your marketing mix. This will be an interactive session focusing on the major issues of marketers and retailers in CPG, and will provide retailers and manufacturers with key learning’s and best practices from IRI and other industry experts.

Descripción

Digital Gestalt: Separating the Myths from the Media

So many portals, so little time! All hype aside, in this session see how you can use new media, including mobile, on-line promotions, digital advertising and social networking to build your messages and grow your business. Are new media outlets the "magic bullet" for reaching consumers in tough times? What are the current internet and digital trends, and what will come next in 2010? See how you can use multi-platform digital marketing and content integration to understand your shoppers and boost your marketing mix. This will be an interactive session focusing on the major issues of marketers and retailers in CPG, and will provide retailers and manufacturers with key learning’s and best practices from IRI and other industry experts.

Conference Registration and Additional Information