With live sports content available across the TV landscape, advertisers have a range of options as to how and where to invest their ad dollars.
With comScore, sports marketers can now leverage specific fan and consumer targets for TV buying, sponsorship evaluations and content values. By pairing TV viewing with real consumer behavior and branded entertainment insights, comScore helps sports teams, leagues, agencies and brands better understand and target fans and precisely measure the results of sponsorship and advertising investments.
comScore's never-before-seen insights help sports marketers grow their audience, improve fan engagement and ticket sales, plan sponsorships, and maximize broadcast rights, subscription fees and advertising sales revenue.
comScore is a "one stop shop" for sports marketers looking for detailed viewing analytics that help determine their value in the marketplace and guide future business and advertising decisions.