Vital Digital Market Intelligence for the Technology Industry

In order to truly understand the digital media landscape, it’s essential to gain a detailed view of the technology consumers use and how they use it. It’s critical for marketers and product developers to understand not only what consumers purchase but how they install the software they buy, how they interact with various applications and the way in which they configure their computers. comScore captures powerful, continuous data from hundreds of thousands of PCs around the world to provide insight into this behavior.

comScore Technology Solutions provide unparalleled insight into technology usage and trends, allowing industry marketers to better understand the technology landscape and create superior digital marketing strategies.

Go Beyond Point-of-Sale
Technology Monitoring Solutions monitor an application from the moment it is installed until the time it’s uninstalled. Understand how often people run your application, how long they run it and the amount of time its active on a desktop window. Follow inactive users as well to identify key insights into their computer-usage behaviors.

Gain Competitive Insight
comScore collects data on all applications running on PCs around the world. Follow highly anticipated competitive launches and track how usage of your application fares relative to the competition.

Enlighten the Product Planning Process
Create rich profiles of application usage by crossing technology monitoring data with user demographics, interests and attitudes. Improve future products by discovering how users Discover how users spend their time when they are not running your application.

To learn more about comScore Technology Solutions, please contact us today.