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Data Gem nov. 7, 2013 | Share

Asia-Pacific: One Region, Many Audiences

Demographic composition of online audience across markets in Asia Pacific

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. En savoir plus

Data Gem oct. 28, 2013 | Share

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... En savoir plus

Data Gem oct. 23, 2013 | Share

92% of U.S. Time Spent with Photos Occurs on Mobile vs. Just 25% for Portals

Time Spent by Platform

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities and tasks. En savoir plus

Data Gem oct. 14, 2013 | Share

France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. The top 3 destinations in this category were 6pm.com,... En savoir plus

Data Gem août. 29, 2013 | Share

Tablets Drive About 20% More Average Spending Than Smartphones

M-Commerce Spending by Platform US

During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring in that smartphone adoption (142 million U.S. users in June) far surpasses that of tablets (69... En savoir plus

Data Gem août. 28, 2013 | Share

Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Share of Retail Time Spent bt Platform & Access Method

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile web browsing is actually the preferred engagement method for tablet users in the category (56%... En savoir plus

Data Gem juil. 10, 2013 | Share

8 in 10 Turkish Internet Users Visit Sports Sites

Reach across Sports Websites Across Europe

The European summer has begun and with that comes a whole host of popular sporting events. Across the 18 European markets measured by comScore, 187 million people visited a sports website via a desktop or laptop in May 2013. The top 3 sporting destinations in the month were Yahoo! Sports, Goal Sites and Eurosport. En savoir plus

Data Gem juin. 27, 2013 | Share

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage in the UK. En savoir plus

Data Gem juin. 12, 2013 | Share

New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners

Percent of consumers who interacted with ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. En savoir plus

Data Gem juin. 12, 2013 | Share

New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... En savoir plus