Digital Media Audiences Now Comprise a Multi-Platform Majority in the U.S.
In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends. For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population a milestone that was reached in April 2013. By the end of the year, a full 56 percent of digital media consumers constituted the multi-platform majority.