Of the many metrics available in Video Metrix, "Videos per Viewer" offers a strong indicator of viewer engagement, providing the average number of videos that were consumed by a target audience in a specific time period. Simply put, the more videos a user watches, the greater the opportunity to reach them with ads.Below we unveil the Top 10 YouTube Partners by Videos per Male Viewer. When it comes to Male audiences on YouTube, Machinima leads the way with an average of 18.5 videos per male viewer in July 2011. VEVO ranked second at 13.3, followed by Maker Studios at 10.0.These rankings are based on July 2011 data for YouTube Partner Reporting which included dozens of beta partners. Comscore and Google plan to initiate reporting of more partners with the release of August data.