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Data Gem juil. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... En savoir plus

Data Gem juil. 12, 2016 | Share

Application mobile vs Navigateur : pourquoi les marques ne devraient pas ignorer l’expérience de leurs clients sur navigateur mobile

Mobile App vs Mobile Browser

La majorité des européens possèdent un smartphone, ce qui donne à cette plateforme une importance clé pour n’importe quelle industrie. Comment les marques peuvent-elles exploiter au mieux les habitudes de consommation des acheteurs ? En savoir plus

Data Gem juin. 30, 2016 | Share

Dutch Spend Half of Desktop Time Watching Videos

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016 meaning that 100% of the Dutch digital audience watches online videos. Understanding behaviours across... En savoir plus

Data Gem juin. 21, 2016 | Share

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

L’été apporte une série d’événements sportifs internationaux majeurs en France, débutant avec l’open de tennis français à Roland-Garros. Avec des millions de personnes à travers le monde regardant, discutant et partageant leur passion pour le Grand Chelem, le Social Media a fourni la parfaite plateforme pour des réactions en instantanné... En savoir plus

Data Gem juin. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. En savoir plus

Data Gem juin. 8, 2016 | Share

Germany: The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize. En savoir plus

Data Gem juin. 9, 2016 | Share

Normes publicitaires comScore, T1 2016

Normes publicitaires comScore, T1 2016

De quelle manière l’ad blocking, le trafic invalide et la visibilité publicitaire impactent la diffusion des campagnes. En savoir plus

Data Gem mai. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. En savoir plus

Data Gem avr. 8, 2016 | Share

Where is Your Programmatic Spend Going?

Where is Your Programmatic Spend Going?

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly tell you the whole story of your campaign performance? The answer is no! En savoir plus

Data Gem mars. 1, 2016 | Share

Mobile Millennials: Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores. En savoir plus