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Data Gem juin. 21, 2016 | Share

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

L’été apporte une série d’événements sportifs internationaux majeurs en France, débutant avec l’open de tennis français à Roland-Garros. Avec des millions de personnes à travers le monde regardant, discutant et partageant leur passion pour le Grand Chelem, le Social Media a fourni la parfaite plateforme pour des réactions en instantanné... En savoir plus

Data Gem juin. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. En savoir plus

Data Gem juin. 8, 2016 | Share

Germany: The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize. En savoir plus

Data Gem juin. 9, 2016 | Share

Normes publicitaires comScore, T1 2016

Normes publicitaires comScore, T1 2016

De quelle manière l’ad blocking, le trafic invalide et la visibilité publicitaire impactent la diffusion des campagnes. En savoir plus

Data Gem mai. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. En savoir plus

Data Gem avr. 8, 2016 | Share

Where is Your Programmatic Spend Going?

Where is Your Programmatic Spend Going?

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly tell you the whole story of your campaign performance? The answer is no! En savoir plus

Data Gem mars. 1, 2016 | Share

Mobile Millennials: Retail Myths and Realities

Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores. En savoir plus

Data Gem fév. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. En savoir plus

Data Gem fév. 4, 2016 | Share

Rising Importance of Mobile for Clothing Retailers

Mobile has become increasingly important component of UK consumers’ shopping habits

Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobile devices to help with Christmas shopping in 2015. En savoir plus

Data Gem déc. 10, 2015 | Share

How Millennials Are Leading the Mobile Consumption in Brazil

How millennials are leading the mobile consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil. En savoir plus