Market Rankings

juin 16, 2014

comScore Releases May 2014 U.S. Online Video Rankings

RESTON, VA, June 16, 2014  – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 183.5 million Americans watched online content videos in May 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 150.3 million unique viewers. Facebook ranked #2 with 81.4 million viewers, followed by AOL, Inc. with 66.2 million, Yahoo Sites with 51.8 million and NDN with 41.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
May 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience  183,524
Google Sites 150,253
Facebook 81,384
AOL, Inc. 66,208
Yahoo Sites 51,837
NDN 41,217
VEVO 37,411
Microsoft Sites 34,603
Maker Studios Inc. 32,448
Turner Digital 32,263
Amazon Sites 31,883

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Percent Reach of Unique Viewers
BrightRoll Platform ranked #1 in video ad reach, serving ads to 51.3 percent of the total U.S. population in May. Specific Media came in second with 44.4 percent reach, followed by LiveRail with 37.2 percent, AOL, Inc. with 35 percent and Google Sites with 34.1 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
May 2014
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
BrightRoll Platform† 51.3
Specific Media** 44.4
LiveRail† 37.2
AOL, Inc. 35.0
Google Sites 34.1
SpotXchange Video Advertising Platform† 32.6
TubeMogul Video Ad Platform† 31.3
Q1Media - AdExcite Video Platform† 29.7
Tremor Video** 25.7
Videology† 16.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The May 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.8 million viewers. Maker Studios Inc. climbed into the #2 spot with 32 million unique viewers, followed by Fullscreen with 28.4 million, ZEFR with 24.2 million and Warner Music with 23 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
May 2014
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 36,766
Maker Studios Inc. @ YouTube 31,982
Fullscreen @ YouTube 28,445
ZEFR @ YouTube 24,215
Warner Music @ YouTube 22,981
The Orchard @ YouTube 17,183
BroadbandTV @ YouTube 14,709
Zoomin.TV @ YouTube 14,625
UMG @ YouTube 13,717
NBC Entertainment @ YouTube 13,152

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Audience Analytics, Rankings, Video, YouTube