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Communiqués de presse fév. 8, 2016 | Share

comScore To Host Investor Day In New York City on March 16

comScore, Inc. (NASDAQ: SCOR) today announced that it will host an Investor Day on Wednesday, March 16 beginning at 12:30 p.m. EDT at the Waldorf Astoria in New York City. En savoir plus

Blog fév. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. En savoir plus

Communiqués de presse fév. 5, 2016 | Share

Mobile Matters More for High-Tech Online Shoppers, UPS Study Shows

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows. En savoir plus

Vidéo fév. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. Afficher

Market Ranking fév. 4, 2016 | Share

comScore Reports December 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.3 percent platform market share. Facebook... En savoir plus

Vidéo fév. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. Afficher

Communiqués de presse fév. 1, 2016 | Share

comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. En savoir plus

Blog fév. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... En savoir plus

Vidéo jan. 30, 2016 | Share

comScore CEO on Rentrak merger on CNBC Squawk on the Street

comScore CEO on Rentrak merger on CNBC Squawk on the Street

Serge Matta on Squawk Alley to discuss how changes in media consumption are challenging ratings agencies and what his company is doing to adapt. Afficher

Communiqués de presse jan. 28, 2016 | Share

comScore-Rentrak Merger Approved by Shareholders

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that in separate special meetings of comScore and Rentrak shareholders, comScore shareholders voted to approve the issuance of shares of comScore common stock in connection with the merger, and Rentrak shareholders voted to approve the merger. En savoir plus