Empowering the Upside in a World of Audience Guarantees & Viewable Impressions
Intervenant: Scott Joslin, VP, International Advertising Effectiveness, comScore Inc.
Evènement: Órbita 2014 by Terra
An event for digital media in optics of who understands viewability, innovation and segmentation.
The presentation anticipates the discussion of visibility, a trend that changes the way we buy, sell and evaluate advertising, personalization, which promises to make content delivery more assertive and publicity, and how flexibility can lead to more innovation.