Télécharger
Comscore data confirm that the proliferation of digital devices and the ability to view TV content on these devices have fundamentally altered consumers’ behavior. In this presentation, Comscore Co-Founder and Chairman Gian Fulgoni outlines the lessons that Comscore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.