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As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend their reach. This presentation highlights the research that Comscore has produced on measuring social media marketing effectiveness, leveraging Comscore’s Social Essentials measurement capability. This presentation was delivered by Senior Marketing Manager Carmela Aquino as part of the Northern Virginia Technology Council’s Social Media Committee-hosted DC Week panel on Meaningful Measurement.