Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout
Terra Brazil Sees Significantly Improved Ad Viewability Between Previous and Current Terra.com Layouts
São Paulo, Brazil, July 23, 2014 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, announced that Terra uses comScore validated Media Essentials (vME™), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. Leading media sellers around the globe leverage vME to quickly find the highest performing ad slots in terms of viewability, differentiate their offering, and re-evaluate site design.
Understanding the need for increased transparency and accountability in the digital advertising market, Terra recently used vME to understand and increase viewability levels in their new Terra.com layout.
“We have been pleased by the results of comScore’s vME publisher viewability platform which has allowed us to compare the ad viewabilty across the previous and the new versions of Terra.com,” said Terra’s Global VP of Marketing and Advertising, Roni Cunha Bueno. “comScore measured a significant improvement in ad viewability on the new Terra.com, which allows us to offer our advertising clients even more return on their advertising investment.”
“Many companies around the world are choosing comScore for inventory performance evaluation,” said Gregory Dale, comScore EVP International. “With vME our clients can measure viewability and ad engagement within their websites, enabling them to identify and package high-quality inventory.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Terra is the largest Latin American online media company, ranked as the 31st most popular internet destination in the world. With 80 million unique visitors per month, Terra is present in 6 Latin America countries (Argentina, Chile, Mexico, Peru, Colombia, Brazil) as well in USA and Spain.
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