Financial Tsunami Sends Flood of Traffic to European Financial News Sites

BBC News–Business Site Sees 800,000 Visitor Jump in September

LONDON, U.K., November 10, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study examining online visitation to U.K., French and German financial news and research sites in September during the height of the global financial crisis, based on data from the Comscore World Metrix audience measurement service.

“Because of the immediacy in reporting real-time fluctuations in the financial markets, Europeans have become increasingly reliant on financial news Web sites for the most up-to-the minute information,” said Herve Le Jouan, Managing Director, Comscore Europe. “With European and world markets exhibiting such volatility, the Internet has proven itself to be the go-to resource for those with a vested interest in the markets, as well as concerned consumers generally.”

Fastest Growing U.K. Financial News & Research Sites

The financial news and research category grew 10 percent to 8.8 million visitors in September 2008 from the previous month. The fastest gaining site, Guardian Business, enjoyed a 141-percent increase to 374,000 visitors, followed by Sky Money (up 122 percent), CNN Money (up 103 percent) and Bloomberg.com (up 60 percent). BBC News – Business, the largest site in the category, grew 51 percent to 2.5 million visitors, a net increase of 800,000 visitors versus the previous month.

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total U.K. Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008

Property

Aug-2008

Sep-2008

% Change

Total U.K. Internet Audience

35,608

35,980

1%

Business/Finance - news/research

8,011

8,843

10%

Guardian Business

155

374

141%

Sky Money

52

116

122%

CNN Money

68

138

103%

Bloomberg.com

126

201

60%

Telegraph Money & Business News

242

376

56%

BBC News - Business

1,665

2,518

51%

Thisismoney.co.uk

273

405

48%

ADVFN.com

76

108

43%

Times Online - Business

266

358

35%

Yahoo! Finance

650

851

31%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Fastest Growing French Financial News & Research Sites

In France, the financial news and research category grew 9 percent to 6.4 million visitors in September 2008 versus August and is up 7 percent versus year ago. The fastest gaining site was Boursier.com, which enjoyed a 107-percent increase over the August level to 526,000 unique visitors, followed by Lexpansion.com (up 97 percent), Capital Magazin (up 96 percent) and Lemoneymag.fr (up 90 percent).

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total French Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008

Property

Aug-2008

Sep-2008

% Change

Total French Internet Audience

32,227

32,610

1%

Business/Finance - news/research

5,867

6,392

9%

Boursier.com

254

526

107%

Lexpansion.com

161

316

97%

Capital Magazin

156

306

96%

Lemoneymag.fr

175

333

90%

Orange Money

312

460

47%

AOL Money & Finance

98

138

42%

Reuters Sites

95

132

38%

Boursorama

909

1,184

30%

Actufinance.fr

150

177

18%

MSN Money

932

1,006

8%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Fastest Growing German Financial News & Research Sites

In Germany, the financial news and research category grew at the slightly slower rate of 3 percent to 4.9 million visitors in September 2008. The fastest gaining site was Manager-Magazin.de, which saw its audience increase 39 percent to 471,000 visitors, followed by AOL Money & Finance (up 35 percent), Finanztreff.de (up 34 percent) and T-Online.de Finance (up 29 percent).

Top 10 Fastest Gaining Business/Finance – News/Research Sites *
Ranked by Total German Unique Visitors (000)**
Age 15+ - Home & Work Locations
Sept-2008 vs. Aug-2008

Property

Aug-2008

Sep-2008

% Change

Total German Internet Audience

35,447

35,676

1%

Business/Finance - news/research

4,760

4,881

3%

Manager-Magazin.de

339

471

39%

AOL Money & Finance

308

414

35%

Finanztreff.de

134

180

34%

T-Online.de Finance

513

660

29%

Yahoo! Finance

393

476

21%

S-Investor.de

112

130

16%

Finanzen.net

168

190

13%

Cortalconsors.de

162

179

11%

Freenet.de Finance

123

133

8%

Ariva.de

230

237

3%

* Based on a sample of sites whose traffic reached 100,000+ unique visitors in September 2008.

**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com