Comscore MMX Ranks Top 50 U.S. Web Properties for July 2013

Back-to-School Shopping Kicks Off at Fashion, Accessories and Consumer Goods Sites

Americans Look for Savings at Coupon Sites

RESTON, VA, August 21, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the Comscore MMX service. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2013 vs. June 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jun-13

Jul-13

% Change

Total Internet : Total Audience

224,318

225,359

0

Services – Coupons

48,406

56,249

16

Lifestyles – Beauty/Fashion/Style

58,907

68,110

16

Retail – Jewelry/Luxury Goods/Accessories

16,814

19,426

16

Gambling – Lotto/Sweepstakes

16,933

19,497

15

Lifestyles – Gay/Lesbian

9,832

11,314

15

Retail – Consumer Goods

25,291

28,416

12

Automotive – Manufacturer

24,252

26,795

10

Automotive – Resources

66,099

72,464

10

Retail – Tickets

24,319

26,578

9

Travel – Transactions

4,682

5,104

9

Table 2

Comscore Top 50 Properties (U.S.)
July 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

225,359

1

Yahoo! Sites

196,564

26

Hearst Corporation

39,445

2

Google Sites

192,251

27

YP Local Media Network

38,394

3

Microsoft Sites

179,595

28

TUMBLR.COM*

38,367

4

Facebook

142,266

29

Federated Media Publishing

37,735

5

AOL, Inc.

117,395

30

TWITTER.COM

36,466

6

Amazon Sites

110,028

31

Adobe Sites

36,016

7

Glam Media

90,067

32

WebMD Health

32,783

8

Wikimedia Foundation Sites

83,435

33

New York Times Digital

32,396

9

CBS Interactive

81,538

34

ESPN

31,312

10

Turner Digital

77,244

35

Fox News Digital Network

31,079

11

Apple Inc.

75,338

36

NETFLIX.COM

30,891

12

Ask Network

75,166

37

WORDPRESS.COM*

30,105

13

eBay

71,924

38

Meredith Digital

29,878

14

Viacom Digital

65,631

39

Disney Online

28,697

15

Comcast NBCUniversal

64,043

40

T365 - Tribune

28,408

16

About

58,313

41

Scripps Networks Interactive Inc.

27,963

17

Demand Media

57,436

42

EA Online

26,999

18

VEVO

56,498

43

Alloy Digital Properties

26,274

19

Gannett Sites

54,249

44

NetShelter Technology Media

26,010

20

Linkedin

52,900

45

Time Warner (Excl. Turner/WB)

25,893

21

craigslist, inc.

51,217

46

Conde Nast Digital

25,889

22

Weather Company, The

50,983

47

AT&T, Inc.

25,802

23

Wal-Mart

42,945

48

Everyday Health

25,655

24

YELP.COM

41,880

49

PINTEREST.COM

25,446

25

Answers.com Sites

40,838

50

Target Corporation

25,343

Table 3

Comscore Ad Focus Rankings (U.S.)
July 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

225,359

100.0

1

Yahoo! Sites

196,564

87.2

1

Google Ad Network**

211,485

93.8

2

ShareThis

196,348

87.1

2

AT&T AdWorks**

192,581

85.5

3

Outbrain

192,825

85.6

3

AOL Advertising**

192,421

85.4

4

Google

181,529

80.6

4

Real Media Group - 24/7 Access**

187,234

83.1

5

FACEBOOK.COM

138,927

61.6

5

Casale Media - MediaNet**

181,410

80.5

6

YOUTUBE.COM*

136,344

60.5

6

Criteo**

180,493

80.1

7

AOL, Inc.

117,395

52.1

7

ValueClick Networks**

179,950

79.9

8

MSN

116,201

51.6

8

Genome from Yahoo!**

176,310

78.2

9

AMAZON.COM*

94,639

42.0

9

Federated Media Publisher Network**

176,141

78.2

10

Bing

92,801

41.2

10

RadiumOne**

173,483

77.0

11

Glam Media

90,067

40.0

11

Collective Display**

172,853

76.7

12

Ask Network

75,166

33.4

12

Microsoft Media Network US**

171,143

75.9

13

Windows Live

62,055

27.5

13

PulsePoint**

168,968

75.0

14

Blogger

61,151

27.1

14

Exponential - Tribal Fusion**

167,267

74.2

15

About

58,313

25.9

15

Cox Digital Solutions - Network**

164,604

73.0

16

Demand Media

57,436

25.5

16

Burst Media**

163,828

72.7

17

Gannett Sites

54,249

24.1

17

Specific Media**

162,614

72.2

18

Linkedin

52,900

23.5

18

Vibrant Media**

154,076

68.4

19

MTV Music Group

48,195

21.4

19

Rocket Fuel**

137,185

60.9

20

Weather Channel, The

45,024

20.0

20

Technorati Media**

125,895

55.9

21

CNN

44,380

19.7

22

RockYou

44,267

19.6

Top DSP/SSP/Ad Exchange Entities

23

5min Media Platform

43,990

19.5

1

Rubicon Project REVV Platform**

213,660

94.8

24

YELP.COM

41,880

18.6

2

Fulcrum5**

180,501

80.1

25

Answers.com Sites

40,838

18.1

3

engage:BDR**

150,365

66.7

26

APPLE.COM

40,773

18.1

27

IMDb

40,548

18.0

28

WALMART.COM

39,775

17.6

29

YP Local Media Network

38,394

17.0

30

TUMBLR.COM*

38,367

17.0

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com