21 mars 2016

Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2016

RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
February 2016
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

258,974

1

Google Sites

243,601

26

SheKnows Media

81,018

2

Facebook

206,480

27

BuzzFeed.com

80,526

3

Yahoo Sites

204,421

28

WordPress.com*

79,285

4

Microsoft Sites

194,845

29

New York Times Digital

76,980

5

Amazon Sites

171,828

30

ESPN

75,625

6

AOL, Inc.

166,258

31

Zillow Group

74,858

7

Comcast NBCUniversal

152,426

32

WashingtonPost.com

73,361

8

CBS Interactive

148,167

33

WebMD Health

72,520

9

Apple Inc.

141,569

34

Adobe Sites

72,425

10

Mode Media

137,043

35

Meredith Digital

70,728

11

Turner Digital

126,352

36

Answers.com Sites

68,714

12

Wikimedia Foundation Sites

119,749

37

TripAdvisor Inc.

66,759

13

Linkedin

119,192

38

Mail Online / Daily Mail

66,705

14

Twitter

117,545

39

Netflix Inc.

66,381

15

Weather Company, The

114,912

40

About

66,253

16

Time Inc. Network (U.S)

109,740

41

Cox Enterprises Inc.

65,813

17

Hearst

100,853

42

Vimeo

63,595

18

USA TODAY Network

100,366

43

Vox Media

62,542

19

eBay

96,214

44

Intuit

61,690

20

Yelp

87,963

45

Tribune Media

61,128

21

Wal-Mart

87,873

46

craigslist, inc.

60,931

22

Pinterest.com

86,649

47

Groupon

59,776

23

Pandora.com

84,896

48

Viacom Digital

58,923

24

PayPal

83,321

49

Fox News Digital Network

58,677

25

Conde Nast Digital

81,846

50

Tribune Publishing

57,067

Comscore Top 50 Properties (Desktop Only)
February 2016
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

233,898

1

Google Sites

202,026

26

Intuit

34,196

2

Microsoft Sites

156,278

27

Pinterest.com

31,592

3

Facebook

142,399

28

Weather Company, The

31,084

4

Yahoo Sites

140,633

29

PayPal

30,866

5

Amazon Sites

96,895

30

TripAdvisor Inc.

30,744

6

AOL, Inc.

81,195

31

Zillow Group

29,982

7

Mode Media

72,337

32

New York Times Digital

29,309

8

CBS Interactive

59,447

33

WebMD Health

28,425

9

Wikimedia Foundation Sites

56,439

34

Purch

27,922

10

Comcast NBCUniversal

55,360

35

Netflix Inc.

27,829

11

Turner Digital

48,479

36

Reddit

27,744

12

eBay

48,230

37

Conde Nast Digital

26,188

13

Apple Inc.

47,261

38

Meredith Digital

25,971

14

Hearst

40,770

39

Expedia Inc

25,827

15

Linkedin

40,711

40

WashingtonPost.com

25,817

16

USA TODAY Network

39,911

41

SheKnows Media

25,283

17

Time Inc. Network (U.S)

39,299

42

Ziff Davis Tech

24,753

18

Ask Network

37,947

43

Fox News Digital Network

23,541

19

Wal-Mart

37,455

44

Cox Enterprises Inc.

22,922

20

Twitter

37,446

45

Answers.com Sites

22,888

21

About

37,172

46

Valve Corporation

22,725

22

Dropbox Sites

36,239

47

JPMorgan Chase Property

21,950

23

craigslist, inc.

35,944

48

Demand Media

21,851

24

Adobe Sites

35,689

49

Vox Media

21,669

25

Yelp

35,520

50

ESPN

21,213

Comscore Ad Focus Rankings (Desktop Only)
February 2016
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

233,898

100.0

1

Taboola

199,473

85.3

1

Google Ad Network**

219,584

93.9

2

Google

194,551

83.2

2

Yahoo Audience Network**

201,682

86.2

3

Yahoo Sites

140,633

60.1

3

Conversant**

193,520

82.7

4

Facebook.com

140,133

59.9

4

Criteo**

187,661

80.2

5

MSN

137,260

58.7

5

RadiumOne**

178,046

76.1

6

ShareThis

137,138

58.6

6

RhythmOne**

176,695

75.5

7

Outbrain

127,120

54.3

7

Exponential**

163,932

70.1

8

YouTube.com

103,504

44.3

8

Gamut - Network**

149,421

63.9

9

Amazon.com*

88,430

37.8

9

Collective Display**

148,333

63.4

10

Gravity Personalization

86,235

36.9

10

Advertising.com**

147,132

62.9

11

RevContent

81,360

34.8

11

Media.net Contextual Ads**

122,183

52.2

12

AOL, Inc.

81,195

34.7

12

Rocket Fuel**

114,277

48.9

13

Mode Media

72,337

30.9

13

Amobee**

104,859

44.8

14

Windows Live

71,329

30.5

14

SourceKnowledge Video Network**

72,558

31.0

15

Linkedin

40,711

17.4

15

Vibrant Media**

61,334

26.2

16

USA TODAY Network

39,911

17.1

16

Specific Media**

60,857

26.0

17

Ask Network

37,947

16.2

17

GumGum**

59,332

25.4

18

About

37,172

15.9

18

AdBlade Network**

52,515

22.5

19

Twitter.com

36,398

15.6

19

Undertone Networks**

52,472

22.4

20

CNN Brand

36,159

15.5

20

Xaxis Publisher Network**

52,451

22.4

21

Yelp

35,520

15.2

22

Walmart.com

34,155

14.6

Top DSP/SSP/Ad Exchange Entities

23

NBC News Digital

32,885

14.1

1

OpenX**

155,614

66.5

24

CBS News

32,453

13.9

2

engage:BDR**

95,326

40.8

25

Zillow Group

29,982

12.8

26

Blogger

29,819

12.7

27

New York Times Digital

29,309

12.5

28

LD Content

29,305

12.5

29

Intuit.com

28,929

12.4

30

WebMD Health

28,425

12.2

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.