Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 fév - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 avr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 avr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 avr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Communiqués de presse avr. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. En savoir plus

Par: Hélène Azevedo Tags: Apps, Audience Measurement, Mobile

Communiqués de presse mars. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

Livre blanc mars. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

Livre blanc fév. 25, 2014 | Share UK Digital Market Overview February 2014

UK Digital Market Overview February 2014

Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. En savoir plus

Par: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Vidéo

Livre blanc fév. 20, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview January 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

Livre blanc jan. 21, 2014 | Share UK Digital Market Overview January 2014

UK Digital Market Overview January 2014

Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. En savoir plus

Par: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, , Vidéo

Livre blanc jan. 21, 2014 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. In December 2013, there were 13.3 million desktop and laptop internet users aged 6+ in the Netherlands, and 11.3 million unique online video viewers. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

Livre blanc déc. 19, 2013 | Share Dutch Digital Market Overview November 2013

Dutch Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. In November 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.2 million unique online video viewers. Google Sites lead the website rankings with 12.6 million unique visitors during the month, followed by Microsoft Sites with 10.8 million and Facebook with 9.8... En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

Livre blanc déc. 9, 2013 | Share Dutch Digital Market Overview October 2013

Dutch Digital Market Overview October 2013

Your monthly snapshot of digital audience trends. In October 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.5 million unique online video viewers. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

Communiqués de presse oct. 21, 2013 | Share

En Europe, 1 utilisateur de smartphone sur 7 réalise un achat en ligne à partir de son téléphone

comScore, Inc (NASDAQ: SCOR), un des leaders dans la mesure et de l’analyse du Digital, publie aujourd'hui un bilan des comportements d’achats sur mobile (m-commerce) dans les cinq principaux marchés européens (France, Allemagne, Italie, Espagne et Royaume-Uni) grâce au service comScore MobiLens. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, m-Commerce, Mobile, Retail, Shopping

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