Insights


Rechercher

États-Unis
Communiqués de presse juil. 16, 2014 | Share

Le nouvel outil d’audience de Sizmek unifie les indicateurs de performance de Sizmek avec les données de comScore validated Campaign Essentials™ ou de Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK), l’une des plus importantes plateformes globales de gestion des campagnes de publicité multi-écrans, annonce la disponibilité d’Audience Suite. Le nouvel outil permet aux marketeurs d’accéder au sein d’une interface unique à un ensemble complet de données et mesures de performance des campagnes publicitaires multicanal,... En savoir plus

Communiqués de presse mars. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. En savoir plus

Data Gem nov. 14, 2013 | Share

Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or... En savoir plus

Data Gem oct. 14, 2013 | Share

France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. The top 3 destinations in this category were 6pm.com,... En savoir plus

Blog mars. 4, 2013 | Share

2013 Digital Future in Focus - Un tour d’horizon du marché du Digital dans le monde

Cette année encore, le marché du Digital a considérablement évolué ; et ce du fait des modifications et perturbations connues dans des domaines tels que le Search, les Média Sociaux, la Publicité en ligne, le mobile ou encore le e-Commerce. Afin de vous guider et vous faire profiter du potentiel du digital, comScore lance une série de rapports... En savoir plus

Data Gem juil. 10, 2013 | Share

8 in 10 Turkish Internet Users Visit Sports Sites

Reach across Sports Websites Across Europe

The European summer has begun and with that comes a whole host of popular sporting events. Across the 18 European markets measured by comScore, 187 million people visited a sports website via a desktop or laptop in May 2013. The top 3 sporting destinations in the month were Yahoo! Sports, Goal Sites and Eurosport. En savoir plus

Data Gem avr. 24, 2013 | Share

Holiday Hunting: Top 10 Travel Sites in Europe

Top 10 Travel Sites Europe

The travel category was visited by nearly 183 million internet users in Europe in March 2013. Taking the top spot was Priceline.com with 31.4 million unique visitors, followed by TripAdvisor with 25.7 million and Odigeo with 14.1 million unique visitors that month. En savoir plus

Data Gem jan. 29, 2013 | Share

Europeans Over 45 Spend Most Time Looking for Their Perfect Match Online

Online Dating Europe Time Spent

In December 2012, nearly 49 million Europeans visited the Community-Personals (online dating) category, that’s 12 percent of the total online population in Europe above the age of 15. En savoir plus

Data Gem juin. 25, 2012 | Share

UK and France Most Engaged with Email Sites in Europe

Top European Markets for Email Sites by Average Minute per User

Over 278.5 million European computer users accessed Email sites for an average of 108 minutes per person during May 2012. The UK audience was most engaged, with an average user spending 225.6 minutes on sites like Hotmail and Yahoo! Mail. France was not far behind with an average of 201.9 minutes being spent on these sites per user. The Netherlands... En savoir plus

Data Gem mars. 8, 2012 | Share

European Engagement with News/Information Sites Ascends with Age

Demographic Split News Sites by Average Minutes

In Europe, a total of 317.7 million unique visitors accessed News/Information sites for an average of 59.1 minutes per visitor during January 2012. A demographic analysis of visitors consuming news/information sites revealed that largest audience by unique visitors was the 25-34 age group (75.8 million), but people above the age of 55 were the most... En savoir plus