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Communiqués de presse avr. 27, 2015 | Share

La solution programmatique Industry Trust de comScore désormais disponible dans 44 pays

comScore, Inc. (NASDAQ : SCOR) annonce aujourd’hui qu’il est à présent possible pour les vendeurs médias d’établir la véritable qualité de leur inventaire commercialisé par voie programmatique grâce à l’utilisation d’indicateurs fiables et indépendants. Il s'agit de la première phase du déploiement d’Industry Trust de comScore,... En savoir plus

Communiqués de presse avr. 27, 2015 | Share

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative which... En savoir plus

Vidéo avr. 24, 2015 | Share

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Cross-Screen Video Measurement and Linear TV Measurement - Joan Fitzgerald

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions. Afficher

Présentation avr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. En savoir plus

Communiqués de presse avr. 23, 2015 | Share

comScore Industry Trust Solution for Programmatic Now Available in Canada

comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain insight into how their properties are represented in programmatic platforms. This is an expansion... En savoir plus

Présentation avr. 22, 2015 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. This presentation provides key insights to help you better evaluate and optimize inventory for viewability, non-human... En savoir plus

Market Ranking avr. 22, 2015 | Share

comScore Releases March 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 193.3 million Americans watched online content videos via desktop computer in March 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... En savoir plus

Market Ranking avr. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique... En savoir plus

Communiqués de presse avr. 22, 2015 | Share

comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms. En savoir plus

Blog avr. 21, 2015 | Share

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

UKOM Partnership

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market will benefit from an impartial, holistic view of online consumer behaviour. En savoir plus