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Blog juin. 24, 2016 | Share

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... En savoir plus

Communiqués de presse juin. 24, 2016 | Share

Ipsos and comScore Announce Partnership to Connect Online and Offline Audiences and Media Consumption in Mexico

comScore, Inc. , a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers. En savoir plus

Présentation juin. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. En savoir plus

Blog juin. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... En savoir plus

Étude de cas juin. 23, 2016 | Share

Activating Inventory to Unlock Revenue: A Hearst Case Study

Activating Inventory to Unlock Revenue: A Hearst Case Study

In this case study, learn how comScore Activation provided Hearst with an automated solution for creating custom packages, resulting in greater scale, higher CPMs and greatly improved efficiency. En savoir plus

Communiqués de presse juin. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... En savoir plus

Data Gem juin. 21, 2016 | Share

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

La vidéo offre une expérience Social Media sur le court pour le contenu de Roland-Garros

L’été apporte une série d’événements sportifs internationaux majeurs en France, débutant avec l’open de tennis français à Roland-Garros. Avec des millions de personnes à travers le monde regardant, discutant et partageant leur passion pour le Grand Chelem, le Social Media a fourni la parfaite plateforme pour des réactions en instantanné... En savoir plus

Blog juin. 20, 2016 | Share

Ad Fraud: Digital’s Newest Bad Guy

Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all, if an ad is not seen, then it can’t possibly do its job of having an impact on the consumer. En savoir plus

Présentation juin. 20, 2016 | Share

The Value of a Digital Ad

Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’. En savoir plus

Présentation juin. 17, 2016 | Share

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed. En savoir plus