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Blog mai. 30, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... En savoir plus

Présentation mai. 26, 2016 | Share

Digital Advertising Is Dirty. Can Technology Clean It Up?

Digital Advertising Is Dirty Can Technology Clean It Up

In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times. En savoir plus

Présentation mai. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... En savoir plus

Présentation mai. 24, 2016 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue. En savoir plus

Communiqués de presse mai. 24, 2016 | Share

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part of comScore validated Campaign Essentials™ (vCE®), which provides an unduplicated accounting of impressions... En savoir plus

Data Gem mai. 24, 2016 | Share

comScore Q1 2016 Advertising Benchmarks

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges. En savoir plus

Présentation mai. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. En savoir plus

Présentation mai. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. En savoir plus

Communiqués de presse mai. 19, 2016 | Share

comScore and News UK Win IAB Europe Research Award for Research and Data Innovation

comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay. En savoir plus

Étude de cas mai. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. En savoir plus