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Data Gem sept. 15, 2014 | Share

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Mobile App Hours Per User

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... En savoir plus

Présentation sept. 12, 2014 | Share

Multi-Platform Majority: Insights into Today’s New Digital Consumer

Multi-Platform Majority: Insights into Today’s New Digital Consumer

Three-quarters of UK consumers now access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem. En savoir plus

Présentation sept. 12, 2014 | Share

2014 LATAM Digital Future in Focus

2014 LATAM Digital Future in Focus

The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment. En savoir plus

Blog sept. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... En savoir plus

Market Ranking sept. 9, 2014 | Share

Finland Top 20 July 2014

Finland Top 20 July 2014

In July 2014, 3.6 million people in Finland went online via their desktop PCs or laptops, overall maintaining the traffic levels of the previous month. Nearly 69% of all Finnish internet users consumed content by Otavamedia, lifting it back into the Top 5 for the first time since January 2014. The holiday season continued to have an impact on the leading... En savoir plus

Market Ranking sept. 9, 2014 | Share

Spain Top 20 July 2014

Spain Top 20 July 2014 En savoir plus

Blog sept. 8, 2014 | Share

Tinder Sparks Renewed Interest in Online Dating Category

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers. But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.... En savoir plus

Market Ranking sept. 8, 2014 | Share

Sweden Top 20 July 2014

Sweden Top 20 July 2014

In July 2014, over 6.5 million people in Sweden accessed the internet via their desktop PCs or laptops, consuming over 8 billion pages of content. With the holiday season still taking its toll on overall traffic volumes, Spotify (+0.4%), Schibsted Media Group (+1%) and Stampen Media Group (+3%) were the only online properties among the Top 10 to achieve... En savoir plus

Market Ranking sept. 8, 2014 | Share

Germany Top 20 July 2014

In July 2014, 56 million users accessed online content through their desktop computers or laptops, with 81% of those users also watching videos online. Gruner+Jahr Sites, publisher of leading German news magazine Stern, joined the Top 20 Online Properties for the first time in 2014 with nearly 12 million Unique Visitors across its online offerings.... En savoir plus

Blog sept. 5, 2014 | Share

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return... En savoir plus