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Blog nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... En savoir plus

Blog nov. 3, 2014 | Share

Progressing Toward a Human GRP in Digital

Josh Chasin

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach and frequency-based metrics were relics of old media and had little use in the world of impressions... En savoir plus

Communiqués de presse nov. 3, 2014 | Share

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). En savoir plus

Communiqués de presse oct. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. En savoir plus

Étude de cas oct. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. En savoir plus

Communiqués de presse oct. 8, 2014 | Share

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. En savoir plus

Présentation sept. 25, 2014 | Share

The State of the Mobile Industry

Mobile Category Share of Time Spent

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry. En savoir plus

Communiqués de presse août. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... En savoir plus

Blog juil. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. En savoir plus

Communiqués de presse juil. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. En savoir plus