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Communiqués de presse oct. 14, 2014 | Share

comScore’s U.S. Total Video Report Available for Download

comScore’s U.S. Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources... En savoir plus

Présentation oct. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... En savoir plus

Présentation juil. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. En savoir plus

Blog juil. 1, 2014 | Share

The Perils of Survey Data in Cross-Platform Measurement

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers have attempted to accomplish this measurement by conducting online surveys of consumers, asking... En savoir plus

Blog juin. 10, 2014 | Share

Six Questions: Gian Fulgoni, comScore

Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position? En savoir plus

Livre blanc juin. 9, 2014 | Share

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

TV to Total Video Cross-Platform Measurement in Action

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more content flows across screens and people consume more of it on digital platforms, advertisers... En savoir plus

Présentation juin. 9, 2014 | Share

5 Principles of comScore Total Video

5 Principles of comScore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video... En savoir plus

Présentation mai. 22, 2014 | Share

From TV to Total Video

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. En savoir plus

Blog avr. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. En savoir plus

Blog avr. 3, 2014 | Share

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... En savoir plus