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Blog mars. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... En savoir plus

Présentation oct. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. En savoir plus

Blog sept. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. En savoir plus

Vidéo sept. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. Afficher

Communiqués de presse sept. 22, 2015 | Share

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S. En savoir plus

Blog août. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... En savoir plus

Présentation avr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. En savoir plus

Blog avr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... En savoir plus

Communiqués de presse mars. 26, 2015 | Share

comScore’s Latest Whitepaper 2015 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... En savoir plus

Blog oct. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... En savoir plus