Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 fév - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
Télécharger maintenant

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 avr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
En savoir plus

24 avr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
En savoir plus

27 avr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
En savoir plus


Vidéo déc. 20, 2013 | Share Highlights from Argentina Digital Future in Focus

Highlights from Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View

Tags: Demographics, Multi-Platform, Shopping, Social, Sports, Vidéo

Présentation oct. 29, 2013 | Share 2013 Argentina Digital Future in Focus

2013 Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. En savoir plus

Par: Ana Laura Zain Tags: Demographics, Shopping, Social, Sports, Vidéo

Blog sept. 9, 2013 | Share

A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?

The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. En savoir plus

Par: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel

Blog sept. 5, 2012 | Share

Search: Which Country Takes the Gold Medal?

The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... En savoir plus

Par: Eli Goodman Tags: Rechercher, Sports

Blog août. 29, 2012 | Share

Olympic Frenzy Fuels Search Activity Throughout the Games

As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. En savoir plus

Par: Carmela Aquino Tags: Rechercher, Sports

Blog août. 10, 2012 | Share

Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event

The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... En savoir plus

Par: Sarah Radwanick Tags: Mobile, Smartphone, Sports, Tablets

Blog août. 7, 2012 | Share

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... En savoir plus

Par: Andrea Vollman Tags: Advertising, Sports

Blog juil. 20, 2011 | Share

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?

Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... En savoir plus

Par: Jen Venson Tags: Advertising, Sports

Blog juin. 9, 2011 | Share

Official Games Site Users Are Pure Gold

With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... En savoir plus

Par: Mike Shaw Tags: Sports

Blog avr. 13, 2011 | Share

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in traffic as the final matches brought the tournament to a close. In India, the March 30 semifinals... En savoir plus

Par: Carmela Aquino Tags: Sports

Filtré par