| Date | Mars 23, 2010 | |
|---|---|---|
| Lieu |
Marriott Marquis New York City, NY United States |
|
| Intervenant | Harvir Bansal, SVP Survey Research, comScore, Inc. | |
| Horaire de la session | 11:00 a.m. - 11:30 a.m. |
| Description |
Blurring the Landscape: How is TV Merging Digital and Traditional Media
There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred. Online video goes well beyond simply repurposing television content – with opportunities that extend the reach of TV, encourage interactivity and engagement. For agencies and brands, there is a clear need to know how these two platforms – TV and online video – work together; publishers can also benefit from a solid understanding of the interplay between premium-content online video and TV. Join comScore’s Senior VP, Survey Research, Harvir Bensal, as he reveals initial findings from this ground breaking study. |
|---|
