| Date | Septembre 16, 2010 | |
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| Lieu |
Cologne Exhibition Centre Cologne Germany |
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| Intervenant | Mike Read, SVP & Managing Director Europe, comScore, Inc. | |
| Horaire de la session | 11:00 a.m. - 11:45 a.m. |
| Description |
comScore: Forget the "Click" - How the Click-Thru Metric is Holding Back Digital Media Spend This pan European study based on almost twenty case studies with clients such as Microsoft Advertising and Fox Networks shows the latent impact of display advertising. Why is the effectiveness of online advertising still measured on click-through rates when they are only 0.13% in Germany? What metrics can be used to prove that online advertising works? The study is highly accepted in the market given the wealth of comScore advertising data and the insights gained from a global panel of over two million internet users. comScore is well positioned to deliver a compelling session around the game changing results of the "How Online Advertising Works: Whither the Click in Europe?" study, and can show key differences across European countries. Attendees will leave this session with a fuller understanding of, and actionable insight into, the way consumers interact with online advertising. |
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