| Date | Février 21, 2012 | |
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| Lieu |
Sheraton New York Hotel and Towers New York City, NY United States |
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| Intervenant | Josh Chasin, Chief Research Officer, comScore, Inc. | |
| Horaire de la session | 10:30 a.m. - 11:15 a.m. |
| Description |
Monetizing Media: Advertising Analysis and Research The media business in the 21st Century is inextricably interwoven into the fabric of human society across world civilization. The age of using basic media-measures (such as GRP, Reach and Frequency) to identify media performance are not entirely over, but have evolved enormously in calculation and importance during the last decade of “digital.” The past, however, is not forgotten because techniques for measuring the popularity of Carol Burnett are still being used worldwide to qualify audiences to advertisers and determine performance of the media plan. The future, too, is also very clear. Digital advertising is the format through which, potentially all advertising, will be delivered in the future regardless of location, format, or screen/canvas/page-size. In these edges - where old media meets new media - massive innovation and reengineering is occurring from using data to create profit from advertising offline, online, and nonline. |
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