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The Online Health Insurance Landscape

Date Février 16, 2010
Lieu

United States
Intervenant Susan Engleson
Horaire de la session 2:00 PM - 3:00 PM EST
Description

Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual health plan arena as well as in the Medicare Supplement business.

During this session, I will review the trends and strategies that are driving online health insurance, including:

  • Visitation and quoting at health insurance company and aggregator sites
  • Online display advertising for health insurance
  • Consumer search behavior and insurer and aggregator search strategies

Register