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Consumer Packaged Goods: Internet Advertising Proven to Increase Offline Sales

Date: Mars 5, 2009

Intervenant: Alistair Sutcliffe

Evènement: comScore Webinar

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Alistair Sutcliffe addresses the marketing and advertising issues vital to the Consumer Packaged Goods industry. Topics include:

  • The impact on offline sales and actual consumer behaviors, such as web site visitation and search
  • The impact on branding metrics, such as attitudes and awareness
  • Targeting based on actual sales and uncovering the reach, frequency and demographic delivery of the online campaign.

Alistair provides special focus on accurately assessing the positive offline impacts of online advertising to illustrate the true value of online advertising.