Date: Juillet 29, 2009
Intervenant: Tania Yuki
Evènement: comScore Webinar
Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities in Online Video
While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to create immersive entertainment that reaches consumers directly, around their specific interests.
