Media Advisory: Microsoft Bids on Yahoo!
RESTON, VA, February 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released figures in support of the continuing coverage of Microsoft’s recent announcement to bid on Yahoo!, relevant comScore figures are provided below.
- Google Sites saw nearly 588 million visitors worldwide in December 2007, more than both Microsoft Sites and Yahoo! Sites individually, but less than the combined audience of Microsoft and Yahoo!, which would reach 665 million worldwide visitors.
- In search share, Google Sites lead both the U.S. (58.4 percent share), and worldwide (62.4 percent share). Microsoft/Yahoo! combined would have a 32.7 percent U.S. search share, and a 15.7 percent share worldwide.
- In the email category, Yahoo! mail leads both in the U.S. (82 million visitors) and worldwide (257 million visitors). A Microsoft/Yahoo! combined instant messenger audience of 298 million would reach nearly 77 percent of the instant messenger audience worldwide.
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Properties December 2007 Total – Home/Work/University Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | ||
| U.S. | Worldwide* | |
| Total Internet: Total Audience | 183,619 | 815,797 |
| Google Sites | 132,954 | 587,806 |
| Microsoft/Yahoo! Combined | 163,581 | 664,819 |
| Microsoft Sites | 120,034 | 540,285 |
| Yahoo! Sites | 136,634 | 484,674 |
| *Worldwide data reported for people age 15+ at world home/work locations | ||
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comScore Search Report December 2007 Total – Home/Work/University Locations Source: comScore qSearch |
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| Share of Searches | ||
| U.S.* | Worldwide** | |
| Total Internet: Total Audience | 100.0% | 100.0% |
| Google Sites | 58.4% | 62.4% |
| Microsoft/Yahoo! Combined | 32.7% | 15.7% |
| Microsoft Sites | 9.8% | 2.9% |
| Yahoo! Sites | 22.9% | 12.8% |
*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
**Based on the top 50 properties worldwide. Worldwide data reported for people age 15+ at world home/work locations
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Share of Display Ads November 2007 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix |
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| Share of Display Ad Views | |
| U.S. | |
| Total Internet: Total Audience | 100.0% |
| Google Sites | 1.0% |
| Microsoft/Yahoo! Combined | 25.5% |
| Microsoft Sites | 6.7% |
| Yahoo! Sites | 18.8% |
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e-mail (web-based) December 2007 Total – Home/Work/University Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | ||
| U.S. | Worldwide* | |
| Total Internet: Total Audience | 183,619 | 815,797 |
| 142,428 | 564,196 | |
| Google Gmail | 20,785 | 90,040 |
| Microsoft/Yahoo! Combined | 106,762 | 426,335 |
| Windows Live Hotmail | 45,716 | 254,995 |
| Yahoo! Mail | 82,485 | 256,607 |
*Worldwide data reported for people age 15+ at world home/work locations
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Instant Messengers December 2007 Total – Home/Work/University Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | ||
| U.S. | Worldwide* | |
| Total Internet: Total Audience | 183,619 | 815,797 |
| Instant Messengers | 71,434 | 385,349 |
| Google Talk (App) | 530 | 4,385 |
| Microsoft/Yahoo! Combined | 41,160 | 297,832 |
| MSN-Windows Live Messenger | 18,402 | 227,713 |
| Yahoo! Messenger | 27,387 | 93,006 |
*Worldwide data reported for people age 15+ at world home/work locations
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Contact:
Andrew Lipsman
Director, Marketing Communications
comScore, Inc.
+1 312 775 6510
press@comscore.com
