Des milliers de journalistes éminents et de sociétés de médias se tournent chaque année vers comScore pour ses analyses objectives et précises du comportement des consommateurs et ses révélations sur les tendances du marché. Voici quelques exemples des données de comScore récemment utilisées dans les médias :
Mars 12, 2010
Commenting on the findings [Whither the Click in Europe], Mike Shaw, comScore's director of marketing solutions and one of the report authors, said, "The results of these initial ad effectiveness studies we've conducted in Europe are rather provocative. They not only demonstrate a clear view-through value of online ads independent of Internet users clicking on the ads, but the resulting lifts in behavior substantially outperform what we've seen in the U.S." The report draws on 20 ad effectiveness studies conducted by comScore in the U.K., France, Germany and Spain, and compares the findings with data from U.S. studies, originally released in November 2008. Speaking with ClickZ, comScore's director of industry analysis, Andrew Lipsmann, acknowledged the time gap between the sets of research, but said it was unlikely to account for the difference in their findings. "Its possible that it could contribute to some of the difference, but it would be pretty minimal," he said.
– ClickZ.com
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Mars 11, 2010
It's important to have the same message across all marketing campaigns, especially in-text advertising and search, but these ads also help to brand companies. So a "Coke and a smile everywhere you go," says Eli Goodman, search evangelist at comScore. It's all about targeting people with the direct message in the content they read. Those little blue links containing pop-up ads cannot only provide companies with in-text advertising, but branding from those messages, too.
– MediaPost.com
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Mars 11, 2010
Sports sites, according to comScore, managed to engage audience to record levels. The average sports category visitor spent at least 30 minutes at sports sites, viewed 41 pages of content and visited the category nearly six times in January this year. Mehta adds: “The sports frenzy is set to continue through this month and the online medium is set to be a critical source for fans to access live news feed for various sporting events.” Concurs Will Hodgman, comScore executive vice-president for the Asia-Pacific region: “The sports category experienced tremendous growth last year as more Indians turned to the internet as their first source of up-to-the-minute news on their favourite teams and players.” Joe Nguyen, comScore vice-president for South-East Asia, underscores other contributing factors too, including the acceleration in consumption of online media in India, including sports content, due to an increase in visitors and user engagement. “While loyal fans are increasingly turning to the internet for the latest updates on their favourite teams, they are also benefitting from improvements in the quality of available online content in terms of live scores, commentary and analysis as well as the social networking aspect, such as forums and discussion boards,” he points out.
– Business-Standard.com
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Mars 7, 2010
Mark Donovan, comScore senior vice president of mobile, said Facebook's mobile browser audience surpassed MySpace in February 2009, three months earlier than the Facebook audience exceeded that of MySpace on the desktop-based Web in May 2009. These statistics cement the notion that social networking from the smartphone is here to stay, as Donovan noted: "Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, e-mail, or, increasingly, accessing social networking sites via a mobile browser."
– eWeek.com
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Mars 5, 2010
“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favourite teams and players,” comScore Executive Vice President (Asia-Pacific) Will Hodgman said. January saw a particularly strong increase in traffic fuelled by the IPL3 player auction, he added. Mr. Hodgman said with IPL3 set to begin in March, sports sites would continue to do well. These numbers exclude visits from public computers such as Internet cafes or access from mobile phones or PDAs. The average visitor surfing spends 30.1 minutes at sports sites, comScore said.
– TheHindu.com
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Mars 5, 2010
ComScore CMO Linda Abraham said: “Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to ComScore. We look forward to her playing a key role in expanding ComScore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behaviour.”
– Research-Live.com
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Mars 4, 2010
Andrew Lipsman, director of industry analysis for comScore, attributes jewelry's 2009 resuscitation to the fact that 2008 was so easy to upstage. "The reason for the significant uptick this year, we believe, is primarily that last year was so weak for the category that there was a rebound effect," Lipsman said. "Even considering how strong the growth was for this year, for example, category spending was still below 2007 holiday season levels."
– NationalJewelerNetwork.com
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Mars 3, 2010
"Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web," said Mark Donovan, comScore senior vice president of mobile, in a statement. That's especially true of Facebook, which recently surpassed 400 million active Internet users worldwide and 100 mobile users worldwide.
– Mediapost.com
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Mars 2, 2010
"Chile has a very advanced Internet audience as far as social networking," said Andrew Lipsman, a senior director for Industry Analysis at comScore. As of January 2010, 89% of Chileans with access to Internet regularly used social networks, behind Canada, Turkey and Colombia. About 40% of Chilean households have an Internet connection, according to government data. More than 5.8 million Chileans had a Facebook account in 2009, ranking 14th in the world and fifth in per-capita terms, according to data from the networking site. "I believe this reflects the general sophistication of Internet users in Chile and a natural inclination to use the Internet as a vehicle for socializing and communicating," Lipsman said.http://bit.ly/9v0JDU
– USAToday.com
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Février 16, 2010
"Consumers are increasingly turning to the Internet as one of their first destinations to research health insurance, whether it is gathering information to evaluate options or seeking answers to questions concerning their current provider," said comScore director Susan Engleson. "Having a strong online presence serves as both a gateway to consumers as well as an important branding opportunity for health insurance organizations."
– USInsuranceOnline.com
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Février 14, 2010
“They have done incredibly well to keep their market share but they are waning in the area people are most interested in and overall revenues are falling,” said Alistair Hill, a mobile analyst at Comscore, the digital-media research agency. He calculates that Nokia’s share of the European smartphone market fell from 69% to 60% in the past year while Apple, thanks to its iPhone, doubled its share to 14%.
– TimesOnline.Com
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Février 11, 2010
On more than one occasion attendees and speakers also expressed pride that the UK was the first off the mark with a mobile metrics system, and that other countries would soon follow suit. Discussions around doing something similar in the US are already underway, said ComScore’s [Paul] Goode.
– Research-Live.com
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Février 11, 2010
“The acquisition of ARSgroup marks an important step forward at an opportune time for comScore in the area of cross-media measurement,” said Dr. Magid Abraham, comScore President & CEO. “As the advertising market continues to become more fragmented as it migrates toward various emerging digital content channels, understanding how to measure the effectiveness of one’s advertising messages has never been more important. We believe that the high quality, proven research tools and practices of the ARSgroup will powerfully complement comScore’s existing product suite, allowing us to strengthen our portfolio of advertising measurement services. We are excited about the opportunity to leverage ARS’s expertise and proprietary IP to build innovative solutions in the online measurement space and to provide leading cross media measurement solutions for the measurement of advertising effectiveness.”
– FinChannel.com
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Février 11, 2010
In 2009, overall e-commerce spending of $130 billion, excluding travel, was flat compared to the previous year, but sales in the final two months of the year saw a 4 percent increase. "I'm interpreting that as being at the bottom of the troublesome times," comScore Chairman Gian Fulgoni said today in a presentation detailing the findings. "We can say that coming out of the fourth quarter we were seeing some modest growth."
– eCommerce-Guide.com
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Février 11, 2010
"The fourth quarter, with 3 percent year-over-year growth, helped end what has been a disappointing year for online consumer spending on a more positive note," said ComScore chairman Gian Fulgoni. "As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers' wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save."
– PCWorld.com
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Février 11, 2010
"Microsoft continues to have a firm grip on many consumer applications in the Latin American marketplace," said Alex Banks, comScore managing director of Latin America. "However, several other consumer brands are also flexing their muscles in this developing market, including Google and Yahoo! It will be interesting to see how the competitive landscape changes over the next year or two with so many consumer-focused Internet brands taking part in this digital gold rush."
– TradingMarkets.com
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Février 10, 2010
comScore’s chairman, Gian Fulgoni, said yesterday as part of the report’s unveiling that retailers should remain optimistic that they can endure and continue to attract consumer spending but cautioned against overall growth in the industry as long as high unemployment figures remain a part of the current economic climate.
– eCommerceJunkie.com
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Février 10, 2010
Commenting on the results, Dr. Magid Abraham, comScore's president and chief executive officer, said, "We are pleased with the strong improvement in sales activity in the fourth quarter. Improving customer budgets and the introduction of Media Metrix 360 helped drive a significant pick-up in sales across the board. During the quarter, we added 57 net customers, the highest number of net adds we have seen since the second quarter of 2008, and a significant increase over the average quarterly net adds of 20 customers over the prior 4 quarters. Reflecting our sales momentum in the quarter, we recorded the highest level of deferred revenues in the company's history."
– RTTNews.com
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Février 9, 2010
ComScore Chairman Gian Fulgoni said Tuesday there was reason for some optimism for online retail spending to continue to gain a share of consumers' wallets, but warned absolute growth would be stymied by high unemployment and a consumer shift toward saving.
– The Wall Street Journal
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Février 3, 2010
"As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online," said comScore Director Susan Engleson. "Now more than ever, the Internet is playing an important role in this complex financial planning decision, and insurers are experiencing varying degrees of success at meeting online consumers' needs."
– MarketingProfs.com
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Février 1, 2010
Will Hodgman, ComScore’s executive vice president for Asia Pacific, said: “We are excited to have Daizo lead ComScore’s business development efforts in Japan and are eager to utilise his media industry experience to expand our footprint in the market.”
– Research-Live.com
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Janvier 27, 2010
"It's something that feeds on itself," Comscore director Andrew Lipsman said. "The more people who come into the network, the more connected they become to each other and there actually becomes a greater cost to leaving the network." "At some point it becomes a critical mass," he said. "It becomes so strong that its difficult to unlock and I think Facebook has reached that point."
– Reuters.com
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Janvier 27, 2010
“December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”
– iTechReport.com
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Janvier 25, 2010
ComScore Director of Industry Analysis Andrew Lipsman said the great growth spurts validate Facebook Founder and CEO Mark Zuckerberg's Law, in which the amount of information people share doubles ever year. "In other words, once the network is in place and people are active and engaged, the dynamics of the social interaction taking place incentivize participants to share information about themselves more regularly, which in turn solicits more engagement from others, creating a virtuous cycle of interaction," Lipsman noted.
– eWeekEurope.co.uk
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Janvier 22, 2010
"The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide," said Jack Flanagan, comScore executive vice president,
– PCMag.com
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Janvier 22, 2010
The global search market grew 46% in 2009, as both highly developed and emerging markets posted strong growth that led to more than 131 billion searches in December. "Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks," said comScore Inc. (SCOR) Executive Vice President Jack Flanagan.
– The Wall Street Journal
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Janvier 7, 2010
ComScore Chairman Gian Fulgoni said in the release that this growth surpassed the firm's expectations for the holiday season but noted that there are still problems in the economy that will carry over into the new year. "Among the highlights of the season was the first $900 million online spending day and a strong late-season spending surge, propelled by effective retailer promotions, guaranteed shipping and a major snowstorm on the eastern seaboard that convinced many to shop from the comfort of home," Fulgoni said in the release. "It's possible that this better-than-expected end-of-year performance is a harbinger of renewed vigor and optimism for 2010 as the consumer economy seeks to rebound from one of the worst years in memory. At the same time, we need to remember that consumers' spending power remains constrained by high unemployment levels, substantial debt and a newfound desire to save."
– NationalJewelerNetwork.com
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Janvier 6, 2010
ComScore Chairman Gian Fulgoni said results were helped by a late-season spending surge, amped up retailer promotions, more guaranteed shipping offers and a snowstorm on the Eastern seaboard that kept shoppers at home. "The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," comScore chairman Gian Fulgoni said.
– BusinessWeek.com
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Janvier 4, 2010
* Tech is hot this holiday season... ...Whether you're using it. More consumers than ever are steering clear of crowded malls and taking their holiday shopping online -- according to a comScore survey, this year, 45% have done just that. Further, 79% said they planned to use the Internet in some way to aid their shopping. The brave ones who do venture out have more than likely downloaded a few apps to help streamline their shopping experience and help them find the best deals.
– MarketWatch.com
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Janvier 4, 2010
Brian Jurutka, comScore VP, Mobile, said in a statement the addition of Flurry's data to its existing panel would provide more "robust" reporting and accountability, potentially helping to drive further growth of the mobile platform.
– ClickZ.com
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Janvier 4, 2010
ChangeWave's research isn't alone; other recent analyses have shown similar shifts in the smartphone market. In December, ComScore found consumer interest in the Android platform had more than doubled since the summer. ComScore's numbers placed Android and iPhone nearly neck-and-neck: Seventeen percent of people surveyed by the company said they were headed to Android, while 20 percent were planning to make new iPhone purchases.
– PCWorld.com
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