Des milliers de journalistes éminents et de sociétés de médias se tournent chaque année vers comScore pour ses analyses objectives et précises du comportement des consommateurs et ses révélations sur les tendances du marché. Voici quelques exemples des données de comScore récemment utilisées dans les médias :
Décembre 9, 2011
Online spending is steadily increasing; last year, holiday spending grew by 12 percent, comScore said. Holiday Gifts "These projected growth rates reflect the significant channel shift we're witnessing from offline retail as an increasing number of consumers rely on the online channel for initial browsing, price comparisons and completing transactions," Fulgoni added.
– PC Magazine
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Décembre 8, 2011
With a smartphone, a consumer can look over a product in a store, check the price and then buy it online or at another traditional retailer. "Mobile phones are empowering consumers to find the best prices on the things they want and to compare among merchants," said Mark Donovan, a senior vice president at ComScore. "We've been able to do that on a PC for a long time."
– The Chicago Tribune
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Décembre 8, 2011
Social media use on mobiles is also still fairly undeveloped in Canada, according to comScore stats from March. Only about one in four Canadian mobile users were on social networks such as Facebook, Twitter or LinkedIn, while rates were higher in the U.S. (28 per cent) and the U.K. (31 per cent). But Segal expects mobile usage will spike in 2012, largely because of how phones are sold here. On average, Canadians own a phone longer than others around the world, mostly because our carriers ask customers to sign three-year contracts in exchange for subsidized hardware prices. Segal says expiring contracts will lead to a flood of new smartphone owners in the next year or two. And current smartphone owners aren't likely to go back to a feature phone. Still, feature phones probably aren't going extinct in the immediate future, he adds. "What people seem to forget ... is there's still 60 per cent of all subscribers in Canada who use feature phones and at the end of the day, we definitely do see people who view feature phones as valuable."
– Winnipeg Free Press
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Décembre 8, 2011
After years of watching web use on desktop and laptop computers steadily climb in Canada, the growth is finally starting to slow, says Bryan Segal, vice president of the measurement firm comScore. But Canadians are hardly getting bored of the web, they're just accessing it more and more through mobile phones, tablets and even televisions. "I don't think interaction with digital is plateauing, I think it's just extending across different platforms and devices," says Segal. "And I think we're still in our infancy of mobile. We're going to be reaching the epicentre (of the trend) in 2012 and the beginning of 2013."
– CTV.ca
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Décembre 8, 2011
“Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness. They have largely been designing their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximizing returns,” said Linda Abraham, CMO and EVP at comScore in a statement.
– BrandChannel.com
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Décembre 7, 2011
"Smartphones are an increasingly important part of Japanese mobile culture as a growing number of people adopt these devices," said Daizo Nishitani, vice president of comScore Japan KK. "Understanding the characteristics of smartphone users is critical for stakeholders across the mobile landscape, including handset manufacturers, operating systems, app developers, advertisers and publishers."
– BizCommunity.com
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Décembre 6, 2011
“Free shipping is one of the most important incentives that online retailers must provide during the holiday season to ensure that shoppers will convert into buyers,” said comScore chairman Gian Fulgoni in a statement. “Consumers have come to expect free shipping during the holiday promotion periods, and retailers, in turn, have realized that they must offer this incentive if they want to maximize their share of consumer spending -- especially at the outset of the shopping season,” Fulgoni said.
– MSNBC
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Décembre 6, 2011
According to comScore, 38% of smartphone owners have used their device to make a purchase at least once since ownership. Digital media continues to be the most popular product purchased via mobile. "In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store," said Mark Donovan, comScore senior vice president for mobile. "Considering there are currently 90 million smartphone owners in the U.S., retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete in the minds of these digital omnivores," said Donovan.
– BizReport.com
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Décembre 5, 2011
“Cyber Monday kicked the week off with a bang as consumers opened their wallets to the tune of $1.25 billion, but it was only the beginning of a very strong week of online holiday spending,” comScore Chairman Gian Fulgoni said in a statement. “As the deals from this week expire, it will be important to see the degree to which consumers return to the same retailers to continue their holiday shopping.”
– The Washington Post
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Novembre 30, 2011
Given the chilly economy, this turnabout is something of a surprise. One factor may have been "austerity fatigue," says comScore's Vice President, Industry Analysis, Andrew Lipsman. Consumers were so hungry for a break from the ongoing constraints of the financial crisis that they indulged like chocolate addicts at a Godiva outlet.
– Fast Company
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Novembre 30, 2011
"Canada is still a BlackBerry nation, BlackBerry still has the largest share of smartphones in Canada, but we see Android ... really growing significantly," said comScore vice-president Bryan Segal. "That's growing at a really quick rate." In all, 20.1 million Canadians aged 13 or older had a cellphone in September, with 40 per cent owning a smartphone. In June, smartphones represented 33 per cent of all mobile phones in Canada, and Segal noted smartphone adoption is growing fast. "Seven per cent raw growth is extremely big, you're talking about a very large percentage of people moving to smartphones, which bodes well for mobile media, advertising and talks to a trend that's happening in the marketplace around the world."
– CanadianBusiness.com
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Novembre 29, 2011
Online shopping volume was heavy throughout the holiday weekend, with $1.03 billion racked up cumulatively over Saturday and Sunday. Black Friday saw $816 million of online purchases and Thanksgiving, $479 million. But Cyber Monday is a force of its own. The day "is increasing in importance, with virtually all retailers getting involved and more consumers knowing it for big discounts," said Andrew Lipsman, an analyst with comScore. "And we are seeing some strength in retail spending as savings rates have gone up, giving consumers more confidence about spending during their holiday season."
– The Wall Street Journal
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Novembre 28, 2011
“Consumers are definitely opening their wallets again,” said Andrew Lipsman, a vice president of industry analysis at ComScore. “Consumers have been saving and got their houses in order. They are feeling a bit better about spending than the past several years.”
– Bloomberg
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Novembre 28, 2011
Cyber Monday was the unofficial start to the online holiday shopping season, and many workers plan to tackle their gift lists on work computers and via personal smartphones and tablets used during work hours. STORY: Cyber Monday sales jump 15% "The main driver behind the heavy work-based spending activity is that people want to make purchases without their family members looking over their shoulders at what they're ordering," says Andrew Lipsman, vice president of industry analysis at ComScore. About half of Cyber Monday spending comes from work computers, says Lipsman. That will drop off only slightly in the following weeks, to about 40% to 45%, he says.
– USA Today
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Novembre 28, 2011
Around 50 million Americans visited online retail sites on Friday, according to Comscore. It said Amazon was the most popular destination, with 50% more visitors than any other retailer. Walmart, Best Buy, Target and Apple were next in line, said the analytics company. "Despite some analysts' predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce," said Comscore's chairman, Gian Fulgoni.
– BBC
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Novembre 28, 2011
"This year promises to be a Merry Christmas indeed for online retailers," comScore's [Gian] Fulgoni said.
– NPR
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Novembre 28, 2011
Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 per cent versus a year ago, comScore data showed. Each of the top five retail websites saw double-digit gains in visitors versus last year, led by Amazon.com. Wal-Mart ranked second, followed by Best Buy, Target and Apple, comScore said. “Amazon.com once again led the pack, with 50 per cent more visitors than any other retailer, while also showing the highest growth rate versus last year,” [Gian] Fulgoni said.
– The Globe and Mail
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Novembre 27, 2011
Bricks-and-mortar retailers offered big Black Friday discounts much earlier this year and some companies opened stores late on Thanksgiving for the first time, hoping to grab more of the action on what is a crucial shopping day for the industry. That sparked some speculation that online retailers may lose some sales, but ComScore said that did not happen. "With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels," ComScore Chairman Gian Fulgoni said.
– Reuters
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Novembre 25, 2011
More shoppers are going online in large part because of convenience and competitive pricing, said Gian Fulgoni, chairman of comScore. “The fact that this economy isn’t getting better is increasing the shift from in-store to online,” Mr. Fulgoni said. “Basically you can get better prices on the Internet. Price comparison is part of it, a lot of retailers are pricing products lower on the Internet and in many places shoppers are not paying state sales tax.”
– New York Times Blogs
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Novembre 23, 2011
For the holiday season-to-date, Nov. 1 to 20, online spending rose 14% to $9.67 billion from $8.47 billion a year ago. Nov. 16 has been the heaviest online spending day of the season at $688 million. "With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices," said comScore Chairman Gian Fulgoni.
– The Wall Street Journal
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Novembre 21, 2011
The audience for mobile social networking in the EU 5 countries - France, Germany, Italy, Spain and the UK – grew by 44 per cent in the last year to 55.1m users, according to the latest data from comScore’s mobiLens service. “Over the past year we have seen social networking use grow rapidly among mobile users across Europe, driven largely by the growth in smartphone adoption,” says Jeremy Copp, comScore Europe vice president for Mobile. “As social networks continue to invest in improving the user experience on mobile devices and tablets, it will be interesting to see how social behaviours on the mobile platform further evolve.”
– MobileMarketingMagazine.co.uk
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Novembre 15, 2011
“With many local sites attracting a significant portion of visitors from outside of India, these visitors, who are very likely to be non-resident Indians, are an important segment for brands to consider in their digital strategies and often represent very active online users,” said Kedar Gavane, comScore director for India. “Understanding this important geographic distinction in audience composition is important for publishers in delivering relevant content and for advertisers in reaching their desired audiences.”
– BestMediaInfo.com
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Novembre 14, 2011
“The third quarter of 2011 saw a continuation of the year’s strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer,” said Gian Fulgoni, comScore chairman. “As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors—including stubbornly high unemployment and volatile financial markets—currently weighing on the economy.”
– Forbes
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Novembre 14, 2011
Greg Mishkin, comScore's vice president of telecom and wireless, said that even though the U.S. business ISP market is led by a couple of top providers, it is still more competitive than the residential ISP market. "The small-business segment is even more competitive among ISPs, highlighting the need for providers to develop strong marketing strategies to ensure they can retain and grow market share," Mishkin said.
– MarketWatch.com
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Octobre 21, 2011
“In September, Americans browsed a variety of web content, with Online Gambling, Education and Political News sites ranking at the top of our fastest-growing categories list,” said Jeff Hackett, executive vice president of comScore. “Fall television lineups also premiered in September, earning ABC Television and TV Guide Online Network spots on the list of top-gaining properties, along with NFL Internet Group and ESPN as the long-awaited NFL season began.”
– TechJournalSouth.com
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Octobre 20, 2011
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” comScore’s senior vice president for mobile, Mark Donovan said. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
– PC Magazine
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Octobre 20, 2011
According to new information from comScore Inc., more than 72 million Americans accessed social networks from their mobile devices in August 2011, a 37% increase over the previous year. Nearly 40 million mobile users (more than half of the entire social media audience) access the sites almost every day. This is an area we have been tacking for years, and I think what we’ve seen happen this year is these numbers are now becoming pretty meaningful,” Mark Donovan, senior vice president for mobile at comScore, tells Marketing Daily. “We’ve gone from explaining to explaining why mobile was something that was going to be interesting to documenting a very large audience. It’s still early days, but we’re over the hump of mobile being active enough and large enough to warrant attention from advertisers."
– Mediapost.com
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Octobre 19, 2011
According to Mike Read of comScore Europe, the market of youngsters age 15 and up grew by 4 percent. Turkey is the sixth biggest in Europe and 13th biggest in the world in terms of online market size, with 23.1 million users. The users, Read said, spend 32.7 hours online on average per week. Read underlined the importance of online videos and said there was a great business potential as Turkish people watched 4.3 billion videos in the last month alone, and the number of videos being watched increased by 65 percent on a yearly basis. A user watches an average of 200 videos per month, putting Turkey in third place after the U.S. and Germany. Only 4 percent of users don’t use social media tools, Read said.
– HurriyetDailyNews.com
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Octobre 19, 2011
How Many Searches Will [Google's Encrypted Signed-in Search Data] Effect? Matt Cutts told Danny Sullivan that secure search for signed in users is "estimated even at full roll-out… would still be in the single-digit percentages of all Google searchers on Google.com". The estimated number floating around in online rumors is "7% of people searching Google.com", which is about 69 million people worldwide according to Eli Goodman from comScore. However, he noted that this number may also be overstated as the data loss only affects clicks, not actual searches performed.
– SearchEngineWatch.com
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Octobre 18, 2011
The eventual disappearance of traditional texting has the potential to take $5 out of a typical cellphone bill, suggests industry analyst Peter Rhamey, of BMO Capital Markets. On the other hand, customers’ data plans appear to be making up for any eventual reduction in income from text messaging. “There is a perfect storm coming where all the pieces will be in place to grow mobile usage,” says Bryan Segal, vice president of sales at comScore, a telecom industry research firm. He predicts “a tsunami of data revenue.”
– The Toronto Star
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Octobre 17, 2011
"Social networking has become the central activity in Malaysians' digital lives, accounting for one in every 3 minutes spent online," said Joe Nguyen, comScore's vice-president for Southeast Asia. "Given its importance today, brands and marketers need to ensure that social media is addressed in their digital strategies - whether that means having a dedicated social media plan or simply monitoring consumer sentiment towards your brand," he said.
– The Malaysian Star Online
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Octobre 13, 2011
Not only do Latin Americans spend more time on social media than most of their peers around the world, but the region has one of the highest social-media penetration rates. Five of the top 10 markets in the world in terms of Facebook reach are in Latin America. Facebook, which is visited by 91 million Latin Americans a month, dominates the regional social-media scene but Twitter and LinkedIn also have greatly increased their Latin American audiences in the past year, said Alex Banks, vice president, Latin America, of comScore, which provides research and data on digital trends.
– MiamiHerald.com
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Octobre 12, 2011
Overall, the iOS platform commanded the largest share of Internet traffic based on web browser-based page views in the United States, accounting for 58.5 percent of non-computer traffic in the US Android was No. 2 at 31.9 percent of non-computer traffic in August. “With iOS having a significantly higher share of traffic (58.5 percent) compared to its share of devices (43.1 percent), it suggests that iOS users are heavier-than-average consumers of Internet content,” said Mark Donovan, comScore senior vice president of mobile, who defined “digital omnivores” as people who access the web daily from desktops, tablets and smartphones.
– eWeek Europe
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Octobre 12, 2011
"Effective advertising has always been about increasing awareness, favorability and purchase intent in order to increase in-store conversion," said comScore Chairman Gian Fulgoni. "After several years of conducting advertising effectiveness research for CPG brands, we are learning how digital campaigns can lift sales in retail stores. It's now clear that online ad campaigns should be an integral part of any CPG marketer's integrated communications strategy."
– BizReport.com
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Octobre 11, 2011
"The popularization of smartphones and the introduction of tablets and other web-enabled devices - collectively termed 'connected devices' - have contributed to an explosion in digital media consumption. As these devices gain adoption, we have also seen the rise of the 'digital omnivores' - consumers who access content through several touchpoints during the course of their daily digital lives," said Mark Donovan, comScore senior vice president of mobile. "In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences."
– BizReport.com
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Octobre 11, 2011
Jennifer Vlahavas, senior director of retail and trade verticals at web measurement research firm comScore, said 4.5% of all web traffic in July came from smartphones and 1.5% came from tablet computers. “While that may not seem like a lot, the folks that are accessing the web from these devices are a highly sought-after, higher-income audience,” she said. She said 18.7 million consumers accessed retail content via mobile browsers during the second quarter of this year and reported that 36% of those consumers have household incomes greater than $100,000, compared with 27% of all mobile users.
– InternetRetailer.com
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Octobre 10, 2011
Although non-PC device traffic accounted for just one per cent of total internet page views in August, this marks an increase of more than 60 per cent since May, according to comScore. The research provider said that this trend shows that tablets and smartphones are rapidly growing importance in Brazil. “Internet consumption in Brazil is changing as consumers embrace a growing number of connected devices,” said Alex Banks, comScore managing director for Brazil. He added that this trend offers firms opportunities to engage with an increasingly connected audience base, but it also presents challenges in understanding how multiple platforms may influence consumers’ media consumption habits.
– Telecoms.com
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Octobre 7, 2011
ComScore’s Jeff Hackett said: “Social networking publishers, led by Facebook, not only account for more than one out of every three display ads appearing online today, but they are increasingly being woven into the fabric of existing display campaigns.”
– Research-Live.com
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Octobre 7, 2011
Marketers take different views on [Steve] Jobs' single most important innovation. ComScore's Joe Nguyen, for instance, said it was OS9, OSX, and iOS. "The operating systems are all about usability and how to make computers more accessible to everyday folks. 'It just works,'" he said.
– ClickZ.com
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Octobre 6, 2011
"Social destinations are really becoming a focal point in terms of where CPG ads click through to," said Mike Zeman, VP-marketing solutions at comScore. "In many ways the fan page is replacing the brand website as the primary destination for outbound marketing online."
– Ag Age
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Octobre 4, 2011
Mobile media is approaching a standard measure of "critical mass" - the point at which at least half the population uses it to "connect to media," Mark Donovan, senior vice president and senior mobile analyst at comScore said Monday evening while revealing some compelling new statistics about the rapid adoption of mobile consumer media technologies at the Interactive Advertising Bureau's MIXX conference in New York. Donovan released data showing that nearly 48% of America's 112 million mobile phone users now regularly use their devices to access media content, other than voice or text, and that number will tip the halfway mark by the end of the year. Donovan said the emergence of smartphones, and especially Apple's IOS and Google's Android operating systems, have been the big game-changers driving mobile media consumption, but that other non-PC-connected devices, particularly tablet computers, are affecting consumer media behavior at an even faster rate.
– Mediapost.com
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Septembre 26, 2011
"In recent years, the U.S. government sector has taken significant steps to expand its digital presence to align itself more closely with the routine behaviors of its citizens," said Gillian Heltai, comScore senior director. "However, comScore data show that many government sites still struggle to sustain citizen visitation and engagement levels in an increasingly fragmented digital world. Despite current efforts to improve their online offerings, government agencies have been unable to keep pace with rapidly changing consumer expectations and distinguish themselves through their use of technology. The challenge for the government sector moving forward will be to determine the best ways to creatively leverage their resources to stay ahead of the digital curve."
– Business-Journal.com
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Septembre 14, 2011
The report also said that despite sole focus on government jobs attracting a sizeable audience (2.9 million unique visitors) and competing with other mainstream job search sites, and it is ranked as sixth among top federal Government sites. "In certain industries, such as Health and Career Services, a few top Government sites have performed as well as other commercial sites and garnered a respectable share of these markets," Heltai said. "This performance reflects the unique value of information delivered directly from government agencies to US citizens and highlights the potential for agencies to become relevant players not just in the government space but also in their complementary industries."
– Computer Business Review
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Septembre 13, 2011
"Smartphone adoption has seen significant growth from the previous year, driven in large part by the increasing popularity of the Google Android platform," said Jeremy Copp, comScore Europe vice president for Mobile. "Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape."
– MacWorld.co.uk
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Septembre 13, 2011
Jeremy Copp, ComScore Europe’s VP for mobile, said, “Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape.”
– New Media Age
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Septembre 13, 2011
"As digital advertising is expected to increase year-over-year, so does the absolute need for real-time reporting and optimization capabilities," said Brent Bernie, president of comScore Media Metrix Canada. "Through AdEffx Campaign Essentials™ our clients can now accurately and confidently verify that their online campaigns were delivered to the correct audience at the desired reach and frequency in a brand-safe environment."
– Broadcaster Magazine
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Septembre 12, 2011
"In recent years, the U.S. government sector has taken significant steps to expand its digital presence to align itself more closely with the routine behaviors of its citizens," said comScore Senior Director Gillian Heltai. "However, comScore data show that many government sites still struggle to sustain citizen visitation and engagement levels in an increasingly fragmented digital world. Despite current efforts to improve their online offerings, government agencies have been unable to keep pace with rapidly-changing consumer expectations and distinguish themselves through their use of technology. The challenge for the government sector moving forward will be to determine the best ways to creatively leverage their resources to stay ahead of the digital curve."
– The Sacramento Bee
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Septembre 9, 2011
Other researchers acknowledge the “friend factor” in social media marketing. Gian Fulgoni, comScore’s executive chairman, says comScore’s findings reflect the persuasive influence that fans have on their friends in driving sales. He calls it “the amplification impact of a trusted communication,” and compares it to the way that an audience's recommendations to their friends determine the success of a Broadway show.
– ClickZ.com
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Septembre 8, 2011
according to ComScore, Twitter.com had just 150 million unique visitors in July. According to ComScore spokesman Andrew Lipsman, Twitter's use of web analytics that count unique cookies could account for the discrepancy. Twitter.com may generate a greater number of cookies per person on average since users are more apt "to access from both home and work and mobile and maybe even use multiple browsers," he said, via email.
– Ad Age
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Septembre 5, 2011
"Over the past few years, video and mobile have emerged as important channels for advertisers seeking to reach digital consumers," said Mike Shaw, director of comScore Marketing Solutions. "While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow as mobile advertising continues to increase and more advertisers incorporate video as an integral part of their marketing strategy."
– BizCommunity.com
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Août 30, 2011
The blog-meets-social-network service has seen its most explosive growth in the past few months, according to comScore’s data, upping its unique visitor count by more than 5 million from April to July. comScore attributes the pop to Tumblr’s “network effect.” “The network effect is predicated on the idea that the more users that are part of the system, the more valuable the system becomes to users, which creates a virtuous cycle that pulls more users into the system and gives existing users more incentive to participate,” comScore’s Andrew Lipsman says. “This concept is an important reason why we often see that once social networks achieve critical mass, the network effect takes hold and adoption tends to accelerate."
– Mashable
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Août 30, 2011
"The online marketing war among insurers continues, but insurers could soon see their advertising investments outpace customers' willingness to respond," Susan Kleinman, comScore director said during the podcast. "At some point, it's very possible that we're going to see insurers be unable to keep increasing their advertising spend because it's just gotten so big," Kleinman continued. "Because some of the digital formats can be more affordable, we may see some of the advertising move in that direction. You can get either more reach or more frequency at potentially a lower cost."
– MarketWatch.com
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Août 25, 2011
"Blogs play a central role in Japan's Internet culture", said comScore Japan KK President Daizo Nishitani. Nishitani added, "Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users. Beyond the wide reach of the blog category in Japan, visitors are also highly engaged on these sites - spending more time on blogs per month than any other country globally."
– Computer Business Review
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Août 24, 2011
"I was not surprised that Facebook and Twitter continued to gain strength, because the social networking market is not a zero-sum game," Lipsman told Computerworld. "Over the past several years, Internet users have shown a willingness to incorporate several social networking sites into their online routine, and at this point in time it would appear that Google+ usage is mostly incremental to existing usage." So, could Google+'s growth start to eat into other network's user bases? Possibly. "It is simply too early to tell how Google+ will affect the social media landscape," said Lipsman. "Social networking is still a growing category, which means that new players have the opportunity to stake out a position in the market and capture some of that growth."
– ComputerWorld.com
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Août 24, 2011
“We have reviewed the lawsuit and find it to be without merit and full of factual inaccuracies,” said comScore Vice President Andrew Lipsman. “ComScore intends to aggressively defend itself against these claims.”
– Washington Business Journal
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Août 23, 2011
“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice-president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”
– ABA Banking Journal
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Août 19, 2011
"Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events," said Jeff Hackett, EVP of comScore Media Metrix. "Many parents took advantage of early back-to-school promotions at consumer goods and apparel sites, which experienced a significant spike in traffic."
– Mediapost.com
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Août 19, 2011
"Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie," co-founder and chairman of comScore, Gian Fulgoni said.
– ITProPortal.com
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Août 16, 2011
"eXelate is the first online data marketplace to undergo the validation exercise of its audience segments against the comScore panel, which will enhance its ability to integrate with existing media plans and improve confidence in its ability to deliver advertisers' desired target audiences," said Erin Hunter, EVP of Media & Technology at comScore.
– MarketWatch.com
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Août 11, 2011
comScore and ADExpose will solve this problem by providing publishers, advertisers, and anyone else who wants it accurate, measurable data about both the quantity of ads served and the quality of those impressions. "We want to be quantifying people, not cookies," Abraham said. "To describe the audience and the demographics, and quantify the fraud. We'll filter out stuff that is not viewable and not served in the environment that the advertiser has specified."
– BusinessInsider.com
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Août 11, 2011
Here’s something else to consider: During the 2008-2009 recession large online retailers gained market share from smaller ones, according to comScore’s estimates. That’s started to reverse in recent quarters. Why? ComScore vice president of industry analysis Andrew Lipsman says it’s because larger e-retailers were more likely to maintain their marketing spend during the downturn than smaller ones, and thus gained market share. In recent periods, as the economy has rebounded, smaller retailers have resumed marketing themselves online and regained some ground, Lipsman says. The lesson for e-retailers seems to be not to pull back too sharply on marketing during any recession that may develop, as many consumers still will be shopping online, especially those who are most price-sensitive. And if you don’t have a mobile commerce site, you should seriously consider building one.
– InternetRetailer.com
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Août 11, 2011
"Digital ad spend in Canada reached $2.2 billion in 2010, marking a significant milestone as it surpassed daily newspaper ad revenues for the first time," said Brent Bernie, president of comScore Media Metrix Canada. "Second now only to TV, the need for enhanced accountability in online campaigns has never been greater.
– MediaCasterMagazine.com
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Août 11, 2011
“Validating the target group delivery and return on investment for digital display, classified and video advertising is paramount if the industry is to continue to grow and ultimately challenge [television]” said Brent Bernie, comScore Media Metrix Canada president, in a release.
– MarketingMag.ca
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Août 11, 2011
The report said an underexploited opportunity for brands was creating content and campaigns with the aim of reaching friends of fans, as opposed to just fans themselves. On average these type of campaigns increase reach by 34. Mike Shaw, director of marketing solutions at ComScore, said the report found that while fans were more likely to interact with brands, friends of fans were still more likely to engage than people not on social networks. “With the example of peoples likelihood to visit a brands own site as a measure of success, friends of fans are considerably more likely to visit than the average internet user. For Starbucks we found fans were 418% more likely to visit their site, but for friends of fans it was still over 200% more than the average web user,” said Shaw.
– New Media Age
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Août 10, 2011
“Consumer perceptions of the economy had been improving moving into August,” comScore chairman Gian Fulgoni says in a webcast to present the company’s latest research. “But our latest shows a major change. Between the end of July and our polling this week, the number of Middle Americans rating the economy as poor jumped to 64%, from 58%.” He adds that among Middle Americans, which it defines as those earning between $50,000 and $99,999, unemployment and job security was the chief economic concern in July. But by this week, worries about the financial markets nearly doubled to 36%, from 21%.
– Mediapost.com
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Août 10, 2011
comScore's research also revealed that, across all countries, more smartphone users accessed retailers via mobile browser than via apps. "With mobile browsers still driving mobile retail activity in Europe, retailers hoping to capitalize on this trend should first look to develop a mobile-optimized website if they haven't already," said Jeremy Copp, comScore Europe vice president for mobile. "Apps, which often provide a more powerful and intuitive interface than browsers, will become increasingly important - especially as consumers begin to transact over their phones with greater regularity."
– BizReport.com
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Août 9, 2011
"E-commerce's benefits of convenience and lower prices continue to be the drivers of the shift. At the same time, we are constantly reminded of an overall macroeconomic situation that is not indicative of a strong recovery," said Gian Fulgoni, comScore Chairman. "With economic growth remaining soft, the unemployment rate stubbornly high and financial markets in turmoil. . .[we] believe the third quarter will be an important indicator of which direction this economy is really headed and what that will mean for consumer spending."
– BizReport.com
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Août 9, 2011
"Reaching the right audience with the right message at the right time is the holy grail for marketers and they need actionable data and insights to make that happen," said Graham Mudd, VP of Search & Media at comScore. "Validating audience segments against the comScore panel can improve integration with existing media plans and provide greater confidence that desired targets are being reached in the most efficient manner."
– BizReport.com
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Août 8, 2011
ComScore also noted that the April-June quarter was the third consecutive quarter of double-digit growth rates, and said 70% of all Internet users made at least one online purchase during the period. "It's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online," said comScore Chairman Gian Fulgoni in a written statement. "E-commerce's benefits of convenience and lower prices continue to be the drivers of the shift." Fulgoni noted that this online growth isn't necessarily indicative of a strong retail or economic recovery. "With economic growth remaining soft, the unemployment rate stubbornly high and financial markets in turmoil, consumers are less optimistic today than they have been in preceding quarters, which raises concerns for the future," he added. "We believe the third quarter will be an important indicator of which direction this economy is really headed and what that will mean for consumer spending."
– Computerworld.com
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Août 8, 2011
"The second quarter of 2011 saw a continuation of this year's solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers' overall spending," comScore Chairman Gian Fulgoni said. "At the same time, we are constantly reminded of an overall macroeconomic situation that is not indicative of a strong recovery."
– The Wall Street Journal
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Août 6, 2011
"Ad networks continue to be a powerful mechanism for reaching a significant portion of the web population," said Amy Weinberger, comScore vice president for Australia and New Zealand. "Though content in the digital media environment tends to be more fragmented than other media channels, ad networks enable marketers to deliver advertising both efficiently and at scale to their desired target audiences."
– ITWire.com
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Août 5, 2011
Meanwhile, comScore reports plans to purchase AdXpose; that acquisition would give comScore more insight into campaign performance (ROI) and transaparency, potentially making them the most comprehensive online analytics hub. Dr. Magid Abraham, comScore President & CEO said, "Through the integration of these capabilities, comScore will be able to further its mission to develop the most comprehensive end-to-end suite of digital advertising analytics. With audience-buying becoming increasingly prevalent in digital media planning today, there is a growing demand for analytical tools that enable greater transparency and accountability in ad delivery. The AdXpose technology will enable comScore to bring this important dimension of advertising effectiveness to its clients."
– BizReport.com
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Août 5, 2011
ComScore, the research firm, reported that 25m visitors worldwide had accessed Google+ between its launch on June 28 and July 25. It took 30 months for Twitter to reach the same scale, and three years for Facebook. "Google+ is the fastest ... but it's important to realise that fastest may not always be best," Andrew Lipsman, comScore's VP, industry analysis, stated. "Sometimes, that slow build can lead to a strong network effect that pays long-term dividends."
– WARC
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Août 4, 2011
Comscore said Google+ hit the 25 million visitor mark just shy of its one-month birthday. Meanwhile, Comscore notes that it took Facebook about 35 months to get 25 million visitors. It took Twitter more than 30 months and it took Myspace more than 20 months to reach the 25 million-user mark, Comscore added. Google Plus * Google+ Games goes live * Facebook use linked to teen psych disorders * Elgan: 10 things I hate about Google+ * At one month, Google+ already a 'major player' * 40 Google+ tips and tricks for power users * Google+ traffic, usage dropped last week * Hands on: The Google+ Android app is a winner * Facebook woos businesses; ups battle with Google+ * QuickPoll: Is Google+ being too pedantic about using real names? * Google works to soothe users over real name controversy Continuing coverage: Google+ "I'm mainly trying to put Google+'s exceptional growth in context by showing that Facebook is today the clear market leader even though it took longer than all its key competitors to reach 25 million," said Andrew Lipsman, a vice president at Comscore. Lipsman added that at this point it's unclear how many of those 25 million Google+ users are regular users of the site or are simply people curious to take a look at the new site. "It's hard to ignore the impressive growth numbers so far, but I think there are also many visitors who are still dipping their toes into the pool but not yet ready to dive in," he said. He also noted that Google+ is still in a field trial phase and that users can only join the social network by invitation.
– ComputerWorld.com
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Août 3, 2011
“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said Graham Mudd, comScore vice president, search & media. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”
– AsianJournal.com
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Août 1, 2011
Across all devices, logging on to internet retail platforms remains a minority pastime, securing a 9.2% penetration in the UK, but trending downwards to a low of 3.4% in France and Spain. "Over the past year, online retailers enjoyed strong growth in visitation from mobile devices in Europe, largely driven by the acceleration in smartphone ownership," Jeremy Copp, comScore's Europe vice president for mobile, said. "While mobile access offers retailers incremental occasions to engage with customers, it also provides customers the ability to easily compare prices at competing retailers while inside a particular retailer's store. "Retailers must get a firm handle on mobile shopping behavior if they are to effectively navigate this changing environment."
– WARC
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Août 1, 2011
For the stars, the partnerships with Internet companies give them a quick way to build their digital brand. While stars have attracted vast Twitter followings—more than 10 million people follow Lady Gaga on the social-messaging site, for instance—most attract fewer than 50,000 to 100,000 visitors a month to their own websites, says Andrew Lipsman, an analyst at comScore.
– The Wall Street Journal
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Août 1, 2011
Digital marketing intelligence firm comScore’s latest report for the month of June reveals that about 10 per cent of the online population in India accessed coupon sites. The report revealed that 4.6 million Internet users aged 15 or above had accessed these coupon sites either from home or work location. Commenting on the report, Kedar Gavane, comScore director for India, said, “In the past several months, deal sites have seen their audiences increase significantly as the global online coupon trend has taken root in India.” “The convenience of the online channel couple with enticing deals has attracted a growing number of visitors to the Coupon category and to daily deal sites, in particular. Consumer adoption of these types of deal sites could be an important step in the overall growth of e-commerce in India, which has traditionally lagged behind other global markets,” he added.
– Exchange4Media.com
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Juillet 31, 2011
Magazines are still in the early stages of app experimentation, and the number of buyers is small in the context of The New Yorker’s one million print subscribers. But the figures are the highest of any iPad edition sold by Condé Nast, which also publishes Wired, GQ, Vanity Fair, Glamour and others on the Apple tablet. “Those, to me, sound like strong numbers,” said Andrew Lipsman, vice president for industry analysis at comScore. Mr. Lipsman said the figure was even more impressive because people paid a premium price to subscribe. For the iPad to be a truly successful medium for publishers, it cannot exist on circulation revenue alone. “You’d need a lot higher volume if all you were doing was selling ads against it,” said Mr. Lipsman. “But when you’re getting subscription revenue, tens of thousands of subscribers are meaningful.”
– The New York Times
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Juillet 27, 2011
According to data from the Reston, Virginia-based digital marketing intelligence firm Comscore, Gmail’s market penetration in India stands at 62%, the highest in the world, far above the second ranked Brazil, which is at 41%. The corresponding figure for the US is 29%. Andrew Lipsman, Comscore’s vice-pesident for Industry Analysis, said, “Penetration is defined as the percentage of total home and work Internet users who engage in a particular behaviour. I am not surprised that India is the leader for Gmail penetration given the market’s general affinity for Google-branded products and services.” Gmail is obviously the number one webmail provider in India, and is at number two in the US. According to Lipsman, “Global Gmail usage is up 32% in the past year. It is up 24% in the US, 91% in Brazil and 16% in India.”
– Hindustan Times
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Juillet 26, 2011
The solution is to reach friends of fans through messages that are shareable, and promotions that require voting, checking in, or other interactivity. "Friends of fans represent about the most untapped potential in Facebook marketing," says ComScore VP of Marketing Solutions, Graham Mudd. For example, Starbucks's impressive 23 million fans pales in comparison to the number of friends of those same fans: 670 million. In other words, for popular brands, the friends of fans represents "a very large proportion of the Facebook universe."
– Fast Company
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Juillet 21, 2011
Roughly 5.5 million visitors in May went to news and entertainment websites, both Indian and international, and the average time spent per visitor was 31.5 minutes a month. Kedar Gavane, who heads India operations for comScore, said news is the fastest growing category in the overall online landscape. “Even from advertisers’ perspective, this category cuts across different age groups. From a 20-plus individual to 55-plus, everyone is accessing news on international websites,” Gavane said.
– LiveMint.com
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Juillet 19, 2011
Tablet-driven traffic stood at 1.6 percent, while the remaining 0.3 percent came from other Web-enabled devices such as the Apple iPod Touch, said Joe Nguyen, ComScore vice president for Southeast Asia and India, who presented the findings Tuesday at a Web seminar. Nguyen noted that 4 percent was "quite a big number" for mobile traffic in Singapore, compared to only 1.6 percent for tablets. Asked if tablet-driven traffic would eventually overtake that of mobile phones, Nguyen told ZDNet Asia that tablets will "eat away" at PC-based traffic rather than mobile. "People tend to consume long-form content on tablets as they do on PC, whereas mobile consumption is more bite-sized," he explained.
– ZDNetAsia.com
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Juillet 19, 2011
“The strong growth in mobile map usage and flattening of desktop map usage is indicative of broader behavioral shifts being wrought by smartphones,” said Mark Donovan, comScore senior vice president of mobile. “For years, consumers have been able to check directions on their desktop computers prior to leaving their home or office, now smartphones allow people to skip this step and access maps on the go, as they need them, showing off one of the most powerful capabilities of mobile — just-in-time-information.”
– TechJournalSouth.com
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Juillet 15, 2011
"As one of the more mature markets in the Asia Pacific region, New Zealand is home to a digitally savvy audience base," said Amy Weinberger, comScore vice president for Australia and New Zealand. "New Zealanders have a strong propensity to connect online, whether it is to other people through social networking or to content and information through access points such as entertainment and news destinations. Finding ways to reach and engage these audiences presents significant marketing opportunities to both local and global brands."
– BizCommunity.com
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Juillet 12, 2011
"I think we're seeing the U.S. social networking market come of age," Andrew Lipsman, comScore's vice president of industry analysis said in an email to msnbc.com. "While Facebook has clearly emerged as the dominant player in this market, several other social networks — Linkedin, Twitter and Tumblr — are carving out strong niches. "Importantly, many of these secondary players have reached critical mass with their audiences, and the networks effects have become strong enough to attract more people and higher engagement. This effect in part explains why we're seeing these sites post all-time highs nearly every month right now."
– MSNBC
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Juillet 8, 2011
"Through our participation as a Sybase IQ 15.3 beta test site, we have experienced its disruptively fast query performance, due to the truly revolutionary new features that allow more servers to work on queries in parallel," said Scott Smith, vice president, comScore, Inc. "We at comScore have a significant investment in Sybase IQ Multiplex and are very excited about the new Sybase IQ 15.3 release. I think Sybase engineering has really 'hit the nail on the head' with the new MPP 'share everything' architecture. These features will allow us to continue down the path of inexpensive commodity servers that improve our query performance, and we even expect to see higher hardware utilization numbers."
– NetworkComputing.com
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Juillet 8, 2011
In an age of consumer pricing power, we need to remember that advertising plays a key role in building consumer demand and creating the willingness for consumers to buy a more expensive "premium brand" rather than a lower priced alternative, or a generic, or private label brand. In fact, research conducted by comScore ARS has shown that TV creative is responsible for 52% of the changes over time in a brand's market share, four times greater than the impact of other elements of the media plan. That said, it's vital that marketers make sure that their creative is doing its intended persuasive job by testing it. I wrote about this in a blog post entitled "Four times zero is still zero", pointing out that even dramatically increased spending behind poor creative will not move the needle. That's the bad news. The good news is that it's been proven time and again that great creative helps build great brands …. and great brands don't have to join pricing's race to the bottom. Today, especially, that's a vital point for marketers to remember.
– Ad Age
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Juillet 8, 2011
“We are pleased to be selected by JIC STIR as the Netherlands’ preferred digital audience measurement provider,” said Enrico Verhulst, vice president business development at comScore. “comScore’s experience combining panel and server data in the Unified Digital Measurement platform will enable us to provide the Dutch market with the most comprehensive and accurate online audience ratings and competitive intelligence, as well as insights into the effectiveness of digital advertising that will promote the development of online advertising in this market.”
– FinChannel.com
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Juin 29, 2011
“MapR has built-in features for disaster protection and data protection,” said Michael Brown, CTO of comScore. “The ease-of-use features mean developers and administrators love working with the product. MapR is the best distribution for the enterprise.”
– EON.BusinessWire.com
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Juin 27, 2011
"comScore has announced the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today," said Serge Matta, comScore executive vice president of Telecom and Wireless. "Using comScore's proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimise their marketing strategies and customer experience."
– BizCommunity.com
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Juin 23, 2011
The new Device Essentials service reports web traffic by device, and it shows that 6.7% of U.S. Internet traffic comes from mobile phones (4.6%), tablet computers (1.8%) and other devices such as web-enabled game consoles (0.3%). “That 6% is a big enough percentage that you can’t ignore it,” says Andrew Lipsman, comScore vice president of marketing. “And iPads are selling like crazy and everyone is getting a smartphone. So that 6% will soon be 8%, 10%, 15%. As that change occurs anybody who does anything on the Internet will have to pay attention.”
– InternetRetailer.com
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Juin 22, 2011
According to market researchers comScore, one in five smartphone owners in the U.S. check-in service like Facebook Places, Gowalla or Foursquare. "Although still in their relative infancy, location-based mobile check-in services are seeing rather impressive adoption among smartphone users," Mark Donovan, comScore senior vice president of mobile, said in a statement.
– RedOrbit.com
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Juin 9, 2011
"The digital environment is constantly growing and evolving and no place is greater proof of this than Greater China," said Huang. "To support these burgeoning digital economies, agencies, advertisers and publishers need reliable audience metrics in order to move ad dollars online, helping the industry to flourish. comScore aims to support this growth by continuing to bring its trusted digital measurement solutions to these markets."
– BizCommunity.com
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Juin 8, 2011
“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.”
– FinChannel.com
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Juin 7, 2011
"Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold," said Hans Fredericks, ComScore's vice president, in a report on the study. "The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks" are among the factors providing "a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS," Fredericks said.
– The Los Angeles Times
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Juin 7, 2011
Social networking is what Indians spend most time on while online these days. According to the latest figures released by marketing research company ComScore, 84 percent of India's Internet audience visit social networking sites. This makes India the world's seventh largest market for social networking after U.S., China, Germany, Russian Federation, Brazil and the U.K. Will Hodgman, executive vice president of Asia-Pacific for ComScore, said in the report:"Though Facebook has tripled its audience in the past year to pace the growth for the category; several other social networking sites have posted their own sizeable gains.”
– BusinessReviewIndia.in
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Juin 6, 2011
Of Pandora’s total traffic of 31.8 million users, 20.7 million came from mobile devices and $18.2 million from desktops. Cameron Meierhoefer wrote in a comScore blog post, “to exclude the mobile media channel from Pandora’s audience is to ignore the majority of its audience. And while Pandora may still be somewhat of an outlier case, the example highlights the extent to which mobile can drive traffic for certain brands – especially those whose value proposition largely relies on mobility, such as Internet radio. It’s also an indication of where the digital landscape is headed.” Meierhoefer concludes that “mobile media usage is only going to become an increasingly large piece of the media consumption pie. Smartphone and tablet users are shifting a meaningful share of their total media consumption away from traditional PCs. Continued adoption of these digital access platforms has significant implications for publishers who get paid by advertisers to reach specific audiences at scale.”
– TechJournalSouth.com
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Juin 6, 2011
"This is a different breed of publisher than a traditional news site or Yahoo or Microsoft," said Cameron Meierhoefer, ComScore exec-VP of Analytics, said of Pandora.
– Ad Age
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Juin 2, 2011
“MobiLens provides valuable and actionable reporting capabilities, essential for establishing mobile as a legitimate advertising medium,” said comScore president Bryan Segal in a release. “Advertisers, publishers, advertising agencies and mobile carriers alike can now gain visibility into Canada’s mobile audience and optimize their sales and marketing strategies for this rapidly developing market.”
– MarketingMag.ca
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Juin 2, 2011
"The online coupon category was relatively underdeveloped in Latin America until recently when brands like Groupon and Groupalia have emerged," said Alejandro Fosk, comScore senior vice president of Latin America. "Coupon sites are not only connecting local merchants with online consumers but these sites are also helping fuel the development of e-commerce in the region." "Although U.S.-based Groupon is the clear leader in the region, we are seeing local brands enter the market, especially in Brazil and Mexico. As global, regional and local brands compete in this category it will be interesting to see who gains market share as this rapidly emerging market develops over the next year," said Fosk.
– BizReport.com
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Mai 31, 2011
"Consumers want to be able to access information on the go at any time, and with mobile banking becoming more user-friendly through apps and mobile optimized pages, people are gradually becoming accustomed to it," said Jeremy Copp, vice president mobile for comScore Europe. "It will be important for service providers, such as banks and credit card providers, to watch this development as it can certainly be seen as an indicator of increased trust in mobile services."
– BizReport.com
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Mai 23, 2011
In the comScore broadcast, both Fulgoni and comScore's senior director Andrew Lipsman emphasized that consumers were worried about rising prices in general and rising gasoline prices in particular, saying that some 54 percent of survey respondents said that prices were their main economic concern. That figure was up from 42 percent of those surveyed in January 2011. What's more, some 30 percent of respondents specifically identified gasoline prices as their top concern.
– PracticalEcommerce.com
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Mai 22, 2011
"Consumer preferences and attitudes toward online insurance channels indicate a growing regard for these channels as a better way to search for policies and engage with issuers? We expect to see a continuing shift toward the use of these online channels for conducting auto insurance transactions," said comScore's Susan Kleinman.
– The Independent, U.K.
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Mai 20, 2011
"The 2011 Online Auto Insurance Reports show the online auto insurance industry sustaining the dramatic increase in online shopping activity seen in 2009, indicating that the previous year was not merely a temporary gain in activity," says Susan Kleinman, comScore director. "This continued strength reinforces the positive shifts we perceived last year in consumer attitudes toward online auto insurance channels and the importance of these channels in reaching a growing number of consumers now accustomed to searching online for the best deals on insurance policies." Kleinman says this falling number bodes well for the growth of web-based insurance sales. "As more issuers build out their online channels and become more sophisticated in acquiring and servicing customers, we expect to see a continuing shift toward the use of these online channels for conducting auto insurance transactions."
– InsuranceNetworking.com
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Mai 18, 2011
“The social networking market in the Netherlands is really quite unique and full of interesting storylines,” said Mike Read, svp and managing director of comScore Europe. “It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. The Netherlands is in many ways a nexus of global social networking behavior.”
– EconomyWatch.com
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Mai 18, 2011
Jaime Agullo, comScore Iberia's director general, said: "The online video continues to grow apace." Agullo attributed the top ranking of RTVE.ES on engagement to the channel's association with long-form audio visual content. Other mainstream media sites, he added, tend to host far shorter videos.
– WARC
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Mai 17, 2011
“A lot of consumers are taking free shipping for granted,” said ComScore Chairman Gian Fulgoni. Indeed the report also came to the conclusion that 61% consumers are “at least somewhat likely” to cancel their entire purchase if free shipping isn’t involved. So have we come to expect free delivery on our gadgets, Christmas sweaters and cookbooks?
– Tech Crunch
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Mai 13, 2011
Facebook Places is the most popular check-in service, said Sarah Radwanick, a ComScore spokeswoman. "Facebook is the most popular social network and with people already using it for other things, it's really easy for them to check-in at a location," Radwanick said.
– The Los Angeles Times
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Mai 13, 2011
"Although still in their relative infancy, location-based mobile check-in services are seeing rather impressive adoption among smartphone users," Mark Donovan, ComScore senior vice president of mobile, said in a statement. "The ability to interact with consumers on this micro-local level through special offers, deals, and other incentives provides brands with the real-time opportunity to engage consumers through their mobile device."
– CNET News
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Mai 11, 2011
First-quarter online retail sales growth was double that seen at traditional brick and mortar stores. “Faced with rapidly rising gas prices and stubbornly high unemployment, consumers continued to take advantage of the Internet’s lower prices by shifting their spending from offline retail stores,” comScore Chairman Gian Fulgoni said.
– Austin Business Journal
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Mai 9, 2011
"The US online display advertising market maintained its strong momentum from last year with a terrific first quarter," said Jeff Hackett, comScore executive vice president. "We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become. And it's not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity."
– MarketingProfs.com
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Mai 4, 2011
An early user of DMEpxress Hadoop edition said it offered a performance boost. "[SyncSort is] very adept at providing highly efficient and scalable sort," said Mike Brown, CTO at comScore, an Internet ratings service. "It is much faster than what you would get out of the box with Hadoop."
– InfoWorld.com
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Mai 4, 2011
“As soon as mobile services are made available, uptake is usually faster than on the traditional Internet,” said Luca Benini, vice president and commercial director for comScore in Europe. “You can expect that everything that can be geo- localized will be eventually.”
– Business Week
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Avril 28, 2011
“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.”
– FinChannel.com
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Avril 28, 2011
ESPN attracted 3.3m sports fans, watching 27.5m articles of content, and securing a dwell time of 138.6 minutes, a shift almost wholly attributable to the Cricket World Cup. In further demonstration of this process in action, sports websites as a category saw visitor numbers climb from 563,000 in January to 4.1m in March. Similarly, the amount of items consumed leapt from 3.4m to 37.1m in the same period, and the minutes per person metric more than trebled, coming in at just over two hours. "Online video became an important viewing channel during this year's Cricket World Cup," Joe Nguyen, comScore's vice president for Southeast Asia, said. "The ability to watch matches and replay coverage from the convenience of one's home or work computer provided a way for fans to continually be a part of the tournament. "As streaming quality continues to improve with continued deployment of broadband across the country, we expect online video to play an increasingly important role in major sports events."
– WARC
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Avril 27, 2011
Local social network Hyves sees even higher rates of usage in the country but may soon be eclipsed by Facebook, a site which has seen a 76 percent increase in local visitors in just one year. "The social networking market in the Netherlands is really quite unique and full of interesting storylines," said Mike Read, senior vice president and managing director of comScore Europe, in a report released on April 26. "It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. The Netherlands is in many ways a nexus of global social networking behavior."
– The Independent, U.K.
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Avril 27, 2011
"What we've been doing is developing a new system so that we can account for the additional usage that's occurring on mobile, phones, tablets, apps and even shared use computers," says Andrew Lipsman, senior director for marketing and industry analysis at comScore. "For most publishers that's not a huge chunk of their audience yet, maybe it's a few percentage points, but there are many publishers out there who have a really significant portion of their total activity occurring off of the main dot com Web sites. The Total Universe is saying each person can visit one digital entity or they can visit via four digital entities, that doesn't matter, they only count as one unique visitor," Lipsman says. "A normal Web site is still going to be the dominant mode that people are going to account for unique visitors but mobile will come after that."
– FolioMag.com
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Avril 26, 2011
Speaking about the statistics, Jeff Hackett, executive vice president of comScore Media Metrix said, “Green sites earned the #1 spot on the top gaining categories ranking in March — a result of Americans seeking ways to cut back on energy consumption beyond Earth Hour amid a backdrop of skyrocketing gas prices. Travel sites were also popular during the month as many Americans booked last minute spring break trips and looked ahead to plan summer vacations.”
– PowerNewsNetwork.com
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Avril 22, 2011
25 per cent of iPad users are also iPhone owners, another 17 per cent of iPad owners also have Blackberry phones. "There's not a tremendous amount of overlapping mobile device access among these users," Mark Donovan, ComScore senior vice president of mobile, said. "This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms."
– International Business Times
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Avril 22, 2011
ComScore Inc. announced the beta release of the comScore Media Metrix Total Universe report, designed to measure 100% of site traffic, including traffic from mobile phones, apps, tablets and shared computers, such as those at Internet cafes. “With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they're generating across all media platforms,” Cameron Meierhoefer, comScore exec VP-analytics, said in a statement.
– B2BOnline.com
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Avril 21, 2011
Meanwhile comScore research indicates that Apple's iOS platform is still the leader for American consumers. Apple - iPad, iPhone and iPod Touch - reaches nearly 38 million mobile consumers. Android reaches about 24 million consumers, 59% less than Apple's reach. Interestingly enough, Apple's base isn't multi-device, according to the report only about 4 million Apple users access the iOS from more than one platform. "These data clearly illustrate the Apple ecosystem extends far beyond the iPhone," said Mark Donovan, Senior Vice President of Mobile, comScore. "Though it's frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys', there's not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms."
– BizReport.com
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Avril 21, 2011
The research, for mobile users subscribers aged over 13 - which therefore excludes pay-as-you-go phones - refutes the idea that it is only iPhone owners who buy iPads, says comScore. "This data clearly illustrates that the Apple ecosystem extends far beyond the iPhone, but it also shows that there is significant penetration of iPad users amongst owners of other handset manufacturer's devices," said Jeremy Copp, comScore's vice-president of mobile in Europe. "Blackberry users are the only segment of users to buck this trend and are significantly underrepresented among iPad owners - perhaps a signal of brand loyalty as they awaited the launch of the Blackberry Playbook." The new data "has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices," said Copp.
– The Guardian U.K.
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Avril 20, 2011
Another interesting tidbit from the data is the fact that ComScore found that most Apple device owners aren't the ravenous fanboys we hear about so much, with only about 1 in 10 users accessing iOS from more than one device. "There's not a tremendous amount of overlapping mobile device access among these users," Mark Donovan, ComScore senior vice president of mobile, said in a statement. "This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms."
– CNET News
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Avril 20, 2011
The research found that Apple’s iOS platform — on iPhones, iPads and iPod Touches – reached 37.9 million people, while Android reached 23.8 million, on phones and tablets. “The finding is incredible because it shows that Android being the most popular smartphone is not the whole story,” said Mark Donovan, the senior vice president of mobile at comScore. “Publishers, developers and advertisers are trying to understand how to reach audiences, and the study shows that users are using a range of devices. "It’s difficult to say what that exactly means right now,” Mr. Donovan said of the fact that BlackBerry and Android users aren’t as likely to get iPads. "It can be that they are waiting for the [other tablets] or that they won’t be buying a tablet at all. We will have to wait and see what the data tells us in a few months.”
– The Wall Street Journal
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Avril 20, 2011
During the past twelve months, 20 percent of all cardholders polled in the survey said they had shopped for a new credit card. However, if you looked only at respondents who expressed more confident about the economy, the percentage shoots up to 34 percent. "As we see consumer economic sentiment improve, we're also seeing a corresponding increase in retail and e-commerce spending along with increased card shopping, especially among those in the subprime sector," said Sarah Lenart, ComScore vice president of financial services. Lenart expects credit card shopping will continue to increase in 2011.
– CNBC
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Avril 18, 2011
"It's critical for advertisers in Russia to understand that the click is at best an incomplete and at worst a misleading metric in evaluating the effectiveness of online display advertising campaigns," said Mike Shaw, comScore director of marketing solutions. "Evaluating campaign effectiveness using CTRs is at best short-sighted and, more likely, significantly under-values the ability of the online channel to build brands. "If the digital media industry in Russia is to receive its fair share of branding advertising spend, the focus must shift away from the click as the primary metric for evaluating campaigns to a more holistic view that better reflects both the quality of the creative as well as the multiple ways in which online display ads can build brands."
– BizCommunity.com
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Avril 15, 2011
According to eMarketer.com, dollars spent on rich media in the United States have nearly tripled from 2007 to present - $1.76 billion in 2007 to $5.48 billion in 2011. comScore puts a finer point on the trend. "We've witnessed a strong resurgence in the display ad market ... with average CPMs continuing to rise," said Jeff Hackett, senior vice president of comScore, in July 2010. One of the core drivers in this market has been ... larger and more creative ad formats."
– EditorandPublisher.com
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Avril 12, 2011
Microsoft has always held that without IE, its search engine would be a lost cause. Now you have the proof. "Do not overlook the influence the browser has on your search behavior. Browser choice and search engine usage are interrelated, so it's little surprise these companies are racing to improve their browsers in the hopes of gaining market share," comScore's Eli Goodman says.
– TheRegister.co.uk
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Avril 7, 2011
Verizon Wireless (NYSE:VZ) sold "well over 1 million" iPhones during the smartphone's first few weeks of availability, according to new numbers from research and measurement firm comScore. The number is perhaps the first official, independent tally of sales of the device. Verizon began selling the iPhone Feb. 11.ComScore obtained the figure through its monthly surveys of Americans' wireless activities. The company surveyed 10,300 mobile phone owners during February, and the Verizon iPhone "showed up (in the results), and it showed up in a fierce way," said comScore analyst Mark Donovan.
– FierceWireless.com
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Avril 7, 2011
Only 26% of those using the mobile channel say it is their preferred method of accessing financial accounts, according to comSocre’s study. Half of all those using mobile banking tools prefer using personal computer. 10% still opt for the branch as their primary touchpoint. “The ubiquitous nature of mobile devices affords financial brands an important channel to reach and engage customers, whether it’s at home, work or on-the-go,” said Sarah Lenart, VP/comScore. “in this competitive market, marketers will need to focus on continually improving the mobile customer experience and adjusting to the changing landscape.”
– TheFinancialBrand.com
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Avril 4, 2011
“There’s a massive market opportunity,” Andrew Lipsman, a Chicago-based director of industry analysis at research firm ComScore, said in an interview. “E-commerce in general is growing, but online food ordering is still in the early phase.”
– Bloomberg
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Avril 2, 2011
ComScore senior analyst Mark Donovan: "I wanted to point out that the data we report in our mobile benchmark releases is based on a 3mo moving average, so events that happen in a single month—like the launch of iPhone on Verizon—will tend to be a bit muted in this view. The release noted that the Verizon iPhone was the most acquired handset in February. While we don't release model-level data publicly, our data show that more than 1 million Verizon subscribers owned an iPhone by the end of February."
– Fortune.com
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Mars 28, 2011
In the fourth quarter, 29.8 million Americans logged into their bank, credit or brokerage accounts through a smartphone or other mobile device, according to comScore's Mobile Financial Advisor report. "More people are turning to the convenience of mobile devices for their financial service needs, fueled in part by the adoption of smartphones, 3G devices and unlimited data plans," comScore vice president Sarah Lenart said.
– CreativeDepartment.com
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Mars 28, 2011
Singapore is one of the most advanced digital markets in the Asia-Pacific region," said Will Hodgman, executive vice president of digital data provider comScore Inc. "The combination of high broadband penetration, heavy online engagement and the overall tech savvy of Internet users in Singapore make it an ideal market for the adoption of valuable existing and emerging digital technologies."
– MorungExpress.com
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Mars 24, 2011
Maine-based Bean, which announced the strategy Thursday, joins Zappos.com in offering permanent, no-strings-attached free shipping. Steve Fuller, L.L. Bean's chief marketing officer, said the Maine-based company is adopting the policy because that's what customers want. Andrew Lipsman, an analyst at Internet research firm comScore Inc., says the industry is moving in that direction. He says that in in 2009, 30 to 35 percent of online holiday purchases involved free shipping; this past holiday season, the figure grew to 40 to 45 percent.
– Business Week
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Mars 23, 2011
Valentine’s Day propelled gains at Flowers/Gifts/Greetings sites and E-card sites, while Tax sites climbed as Americans began to file their 2010 tax returns, accoridng to comScore. “Love was in the air in February as Americans celebrated Valentine’s Day online, which generated a surge in activity to Flowers and E-card sites,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Auto Manufacturer sites also spiked in February with the combination of heavy Super Bowl advertising and several national auto shows driving visitors to the category.”
– The Financial
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Mars 14, 2011
Doctors have a very specific goal in mind when searching for health information online compared with patients, and this criteria leads physicians to click on natural search results, according to John Mangano, comScore's vice president of health marketing solutions. "These guys are using the Internet in ways that are trendy, relevant and growing, and in some ways using it more than the average American," Mangano told eWEEK. While a patient may search for the general term "cholesterol," which leads to a few paid links, a doctor may get more specific with a search like "triglycerides in Italian-Americans." "If you put in a search like that, organic search is going to be more likely to deliver the kind of answer you're looking for," Mangano explained. "Paid search is not as detailed."
– eWeek
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Mars 11, 2011
ComScore Inc, a leader in measuring digital world habits, found that 30.2 million online users in India watched online videos in January 2011, representing 72% of the total online population. In comparison, there were about 32 million viewers in the UK and 34 million in Brazil. Online video viewing is quickly becoming a central activity for Internet users in India, Joe Nguyen, comScore vice president for Southeast Asia said in a statement. "As broadband penetration in India continues to increase, we expect to see online video continue to grow and become an increasingly important channel for marketers to reach audiences in the burgeoning Indian online market."
– Times of India
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Mars 11, 2011
According to its figures for January (the latest available), Microsoft sites boasted 40.7 million unique visitors in the UK, while Google trailed by some some 200,000 visitors. Microsoft's position at the top of the pile comes despite the fact that that Google and YouTube are the first and third most popular sites by unique visitor numbers, sandwiching Facebook. “With regards the size of Microsoft versus Google from a property perspective, we saw 29.5 million people using Windows Live (including Hotmail and Messenger) and 28.5 million people using MSN - everything from MSN News to Celebrity,” said Toby Crisp, manager for marketing solutions at comScore. “Bing also attracted over 15 million users during January - I guess the combined appeal of communication, a portal and search is slightly more popular than Google’s search and video offering.”
– PCpro.co.uk
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Mars 9, 2011
A recent snapshot of who is watching streaming video and why was recently released by comScore, the online audience measurement company. In a nutshell, 85% of people around the world who use the internet watch streaming video. “This percentage has not changed over the past 3 years,” says Dan Piech, comScore’s senior product management analyst. “But what has changed is the amount of video they are watching. The jump in hours has gone through the roof.” Indeed: In October 2007, internet viewers watched a total of 10 billion video hours. By October 2010, that number had jumped to more than 36.5 billion hours. Although network television programs do command a share of viewer attention, how-to videos, niche-oriented content (relating to hobbies or specific interests), user-generated content, and adult video all have their stakes in the market. “In particular, how-to videos are really attracting a lot of viewers,” Piech notes.
– StreamingMedia.com
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Mars 9, 2011
The number of Canadians who went online at least once, on average, per month in the quarter also grew by two per cent from 2009 — 24,989,000 unique visitors up from 24,602,000 in 2009. People older than 55 spurred that increase, with 12 per cent more people in that age group reporting that they surfed than did in 2009. That demographic now comprises 19 per cent of Internet users, a larger segment than those 18 to 24 (10 per cent), 25 to 34 (18 per cent) and 35 to 44 (18 per cent). Bryan Segal, vice-president of comScore, said the increase illustrates the "demographic divide" between those who have grown up using the Internet and the older generation. "There's a lot of catching up in that demographic," he said of those 55 and older. "We see them doing a lot of social networking (and watching videos)." The turn away from "email 1.0" — accessing email on websites such as Hotmail or Gmail — could be due to people using their smartphones to access email or using social-networking platforms, such as Facebook, to contact their friends. "The death of email is not the storyline here," Segal said. "People are using several communication tools."
– The Montreal Gazette
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Mars 9, 2011
A survey by comScore found the number of visitors to online bank websites rose by double-digit figures over the 12 months from January 2010 in all six of the countries they looked at, including a 72 percent rise in Indonesia. Malaysia had the biggest number of internet banking customers, with 2.7 million in January 2011, according to the research conducted in Malaysia, Indonesia, Vietnam, the Philippines, Hong Kong and Singapore. "Indonesia, Vietnam and Philippines have the highest percentage increases year-over-year as banks are now getting better at providing these online services," said Joe Nguyen, vice president for comScore Southeast Asia.
– Agence France-Presse
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Mars 9, 2011
Nguyen observed that photo-sharing has become a "key component of the social networking experience", noting that the high growth was evident in every Southeast Asian country, driven by photo-sharing among Facebook users, where users would upload and tag photos of themselves and their friends, though, he also referred to the popularity of other photo-sharing sites such as Flickr. The ubiquity of digital cameras as well as cameras on mobile phones, as well as the large youth populations in these markets also contributed to growth in this category, he added.
– ZDNetAsia.com
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Mars 8, 2011
"Two thirds of the agencies are still using the click," Gian Fulgoni, chairman of comScore, said during a panel discussion exploring Madison Avenue's approach to measurement and metrics. "It's cheap and expensive. That's our biggest challenge." Fulgoni said the industry still needs to figure out what effects advertising creative has on online campaign results. Overall, Fulgoni, said that, on the Internet, "branding was far less effective" than price and promotion ads online. "In essence,' he said, online, "is the new print."
– Mediapost.com
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Mars 8, 2011
Consumers like choices There's basically one iPhone. There are dozens of Android options. At last count, in January, there were 74 smartphones for sale running Google's operating system, said Mark Donovan, a senior analyst at comScore. A Google spokesman said there are 170 Android devices in total. Among phones, Android has models on every major U.S. wireless network and on some of the smaller carriers that offer prepaid plans. AT&T was the exclusive iPhone carrier until recently, when a Verizon iPhone 4 was released. Then there's price. Android offers choices here, too. Some Android phones cost a few hundred dollars. Others are free with a contract. All of these options make for a sometimes-inconsistent Android experience, Donovan said. But it also means consumers can pick exactly what they want instead of going with the one-iPhone-fits-all approach.
– CNN Tech
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Mars 8, 2011
Canada’s Web population grew about 2 per cent in the past year to nearly 25 million, thanks to a 12 per cent growth spurt in the number of users aged 55 and older, according to measurement firm comScore. “This is a phenomenon we are seeing across the world,” said comScore’s Darrick Li. “(Older users) are adopting the Internet for the first time. They didn’t grow up with the Internet but they’re using it more often. “My grandma, for example, read an email for the first time the other day and before, she’d never used a computer in her life.”
– TheStar.com
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Mars 8, 2011
“I can’t really give you a solid answer as to why we’re so highly engaged,” said Darrick Li, an account manager with comScore. “Since 10 years ago, since the boom of the Internet, we’ve always been at the top of online engagement.”
– The Globe and Mail
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Mars 7, 2011
“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.”
– InsuranceJournal.com
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Mars 6, 2011
“People throughout Southeast Asia are increasingly turning to the Internet to conduct routine daily activities, such as banking,” said Joe Nguyen, comScore vice president for Southeast Asia. “Although online banking in Southeast Asia does not exhibit as high a level of penetration as markets in North America or Europe, it is growing rapidly as more consumers respond to the convenience of the online channel for conducting banking activities and transactions. As the Internet takes a more central role in how consumers interact with their banks, it will be important to continue to enhance and develop site features and improve the overall customer experience to continue to appeal to current and prospective customers.”
– AdoiMagazine.com
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Mars 4, 2011
With almost 28 million monthly unique visitors, EverydayHealth.com has ten times more visitors than OrganizedWisdom.com. But according to Mangano, size isn’t everything when it comes to sites in the medical field, where users are “more active than general Internet users” — meaning they spend more time online. They are also more precious to advertisers because they can be targeted more effectively than on general-interest sites. In this context, said Mangano, “being small is not a terrible thing.”
– The Wall Street Journal
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Mars 3, 2011
For most retailers, online sales can be between 8 percent and 10 percent of their total sales, depending on what type of business they are in, said Andrew Lipsman, director of Industry Analysis at ComScore. "It's even higher in some categories," he said. Dollars are shifting away from physical stores to the online stores, and not including the online business paints a worse picture about the total business, Lipsman said.
– CNBC
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Mars 1, 2011
Europeans are embracing digital lifestyles. They are actively engaging in online activities like search and video, are addicted to their mobile phones and are avid social networkers. "Europe is currently the world's second largest digital market behind Asia Pacific and Europeans continue to embrace new online and mobile offerings," said Wolf Allisat, comScore EVP for International Markets in a report on the 2010 Europe Digital Year In Review released on February 24.
– The Independent
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Février 27, 2011
Without naming names, ARSgroup CEO Jeff Cox said about 75% of the firm's clients now routinely test at least some digital ads during development. "A home-page takeover on Yahoo can cost a million dollars a day," he said. "The traditional thing with digital was if it's not working, we'll take it down. When you drop a million dollars in a day, you'd better be sure it's working." Copy testing can squelch creative, Mr. Cox acknowledged. "But the marketplace and the world's largest advertisers see value in doing this."
– Advertising Age
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Février 22, 2011
"The Internet has proven to be a great resource for Americans preparing to file their taxes, with many sites offering free filing assistance in some capacity," said Jeff Hackett, executive vice president of comScore Media Metrix, in a statement. "Also top-of-mind for many Americans this time of year is spring break travel and warmer getaways, which sent more than half of all Internet users to a travel site in January, marking the category's highest reach on record."
– PC Magazine
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Février 22, 2011
"2010 was dynamic year for the digital media industry in Australia," said Will Hodgman, comScore executive vice president for the Asia Pacific region. "Consumers are turning to the Internet with increasing frequency for a vast array of activities including entertainment, commerce, news & information and communication, as digital media becomes embedded in the daily lives of Australians. Look for 2011 to be another year of continued innovation and increased competition as brands vie for consumers' attention in this rapidly fragmenting digital environment."
– BizCommunity.com
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Février 21, 2011
"If online media is to receive its fair share of branding spend, focus must shift away from the click to new metrics that better reflect both the quality of the creative as well as the multiple ways in which online ads can build brands," said Linda Abraham, comScore chief marketing officer. "It is essential that we begin to provide attribution for the impact online ads deliver not only when clicked but when they are viewed by an audience, which is why more holistic measurement of online advertising effectiveness has never been more important."
– BizCommunity.com
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Février 18, 2011
Daniel said All Web Leads is positioned to build on the InsuranceLeads.com acquisition through future mergers and acquisitions. But the consolidation has left very few substantial acquisition targets that All Web Leads could buy. That may mean that All Web Leads will need to focus more on organic growth, said Susan Kleinman, the director of insurance solutions for Virginia-based comScore Inc. (Nasdaq: SCOR). “There are a lot of people trying to be in this space,” she said. “But there are few serious players.”
– ABJentrepreneus.com
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Février 15, 2011
The incentive for brand managers to push for a social-media strategy is minimal, as the risks far outweigh the potential rewards in most cases. "From their perspective, you can't be fired for doing TV. So you do TV and you do print and you reach 98% of the population without having to take a major risk," says Joe Nguyen, who heads Internet research firm ComScore's Asian operations. "AirAsia has always tried to be different," says Mr. Nguyen. "They're low cost and at some point they figured out that their target group of young people with not a lot of money was mostly on Facebook and they just went for it." "Once the campaign is over they forget about it," says Mr. Nguyen. "The agency that handled it goes away and the people who followed the site stop doing so once it's not longer regularly updated." "There are few superstar chief executives with a big personality," says ComScore's Mr. Nguyen. "CEOs of Asian companies are not that comfortable with the limelight. You don't see them expressing industry opinions. They tend to keep to themselves and run the business."
– The Wall Street Journal
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Février 14, 2011
"The whole business needs to go mobile," says Michael Read, the managing director of market-research company comScore Europe. "This will define the success of online dating." Analysts are divided over whether these sites will steal customers from dating businesses. Facebook currently redirects a lot of traffic to Meetic's sites, says Mr. Read. But if Facebook creates its own dating product, he says, it could cause mayhem in the online dating world.
– The Wall Street Journal
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Février 14, 2011
Adtech's upgrades “shows that one of the largest [ad] platforms is taking online video very seriously,” said Andres Palmiter, online video sales specialist at market research company comScore. He added that the platform now features “all the good things that online video brings to advertising—brand awareness, sight, sound and motion—combined with the display world.” Palmiter said that service will also relieve some of the pain for marketers that distribute online video ads via multiple ad networks. “Imagine five networks are selling inventory on the same platform,” he said. “Three are selling display and two are selling video; you don't want any conflicts of interest there. And when you unify an ad platform, you're taking that out of the equation.” “Online video is the red-headed stepchild of online advertising,” Palmiter said. “We're trying to pull money from TV dollars, and we're trying to pull money from display dollars. So any tool that helps marketers and planners, as well as big publishers, look at their display inventory and video inventory and treat them as one thing that they can funnel money into is really important.”
– B2BOnline.com
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Février 14, 2011
"2010 was a game-changing year for the mobile industry," said Mark Donovan, comScore senior vice president of mobile. "Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting."
– BizReport.com
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Février 14, 2011
"We saw a lot of innovation with the past year," Andrew Lipsman, senior director of industry analysis at comScore, tells Marketing Daily. "With that [penetration] comes a whole range of advanced capabilities and mobile media services." Such growth will likely continue into this year, with smartphone penetration likely surpassing the 50% level of market share by year's end, Lipsman says. "At that point, the landscape begins to change," he says. "It becomes a part of the norm." And once it becomes part of the norm, the sector will generate even more marketing attention than it already does, Lipsman says. "We're entering a golden age of mobile," he says. "It starts with consumers. It's not until consumers are concentrated that the marketing and ad dollars will follow. But that's what we're beginning to see."
– Mediapost.com
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Février 11, 2011
It's tough to gauge the weather's impact on e-commerce sales, ComScore analyst Andrew Lipsman said in an e-mail interview. Lipsman says discernible spikes will be hard to see because weather tends to be localized and ever-changing. "The ultimate impact on the total monthly e-commerce number is probably just fractions of a percentage point and too difficult to tease out," Lipsman said.
– Investors.com
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Février 10, 2011
46% of UK respondents consumed media on their phones in December, compared to 43.6% of US mobile users (102m) and an EU average of 37.2% of users (84.8m). Jeremy Copp, ComScore’s VP of mobile, said the UK’s continued lead was due to the rise in smartphone penetration throughout 2010. “The UK differs from the rest of Europe in the number of active post-paid subscribers and it’s more likely they’ll use mobile media,” Copp said. “When you compare this to the likes of Italy, where much of the market is made up of pre-paid users, then the difference between the UK and EU average makes sense.”
– New Media Age
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Février 9, 2011
"2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms," said comScore chairman Gian Fulgoni. "[In 20110] marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future."
– BizReport.com
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Février 8, 2011
"What's really happening is the emergence of so many new communications channels" such as mobile and social networks, said Andrew Lipsman, spokesperson for the Reston, VA-based research firm, which are siphoning off e-mail users. Tumblr was a surprise success among social networking sites in 2010, upping its monthly visitors to 6.7 million, an increase of 168 percent. Formspring.me also caught on with young users, growing over 1000 percent for the year and attracting 5.3 million visitors in December. Lipsman attributed Tumblr's success to its unique balance of blogging and social networking. "It seems to tap into a couple of trends in terms of social media," he said. "And I think the simplicity of it is starting to catch on."
– ClickZ.com
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Février 6, 2011
comScore’s numbers also confirm that the youngest Internet users are abandoning e-mail. Twenty-four percent fewer people age 12 to 17 used Web-based e-mail in November 2010 than did in November 2009, even as the number of users 55 and over continued to rise. “Younger users have so many communication channels that e-mail isn’t their first option,” said Andrew Lipsman, an analyst with comScore. “At this stage in their life, many of them are communicating through Facebook and texting.”
– The New York Times
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Février 4, 2011
Still, as comScore chairman Gian Fulgoni notes, the positive trend is not for lack of trying on the part of brands and retailers. "Retail e-commerce had a strong fourth quarter ... as holiday season spending was bolstered by an improving sentiment among some consumer segments and by retailers' discounting and promotions," Fulgoni said. "The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels," Fulgoni added. "We anticipate that the progress we've seen in the past year as we climbed out of the recession will continue with sustained double-digit growth rates in 2011."
– Mediapost.com
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Février 2, 2011
Given the title of Anne Hunter’s summit presentation, “Women And The Social Web,” it’s not surprised that most of the attendees here got it right. “Women are by far more engaged than men on the Web,” said Hunter, who is vice president-advertising effectiveness products at comScore.
– Mediapost.com
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Janvier 27, 2011
“In the digital media industry in Canada, we tend to spend a great deal of effort on optimizing the media plan–and rightfully so, because it is extremely important,” said Brent Bernie, president of comScore Canada, in a statement. “When one considers, however, the fact that the quality of the creative used in the ad can have such a significant impact on sales outcomes, we can begin to see why it is also essential to optimize creative strategy and messaging on the front end of the planning process. While front-end testing may not be second nature to digital advertisers just yet, we ignore its importance at our own peril.”
– MarketingMag.ca
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Janvier 26, 2011
“If online media is to receive its fair share of branding spend, focus must shift away from the click to new metrics that better reflect both the quality of the creative as well as the multiple ways in which online ads can build brands,” said Linda Abraham, comScore chief marketing officer. “It is essential that we begin to provide attribution for the impact online ads deliver not only when clicked but when they are viewed by an audience, which is why more holistic measurement of online advertising effectiveness has never been more important.”
– MNILive.com
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Janvier 26, 2011
ComScore also found a 6% decline in the number of unique visitors to Web-based e-mail sites from desktop computers and laptops. The number of minutes and pages viewed this way also declined. ComScore did not study e-mail application usage such as Exchange on desktops and laptops. Mark Donovan, ComScore senior vice president for mobile, said that having so many ways to communicate on so many devices means a decline in Web-based e-mail use on desktops and laptops isn't surprising. Mobile e-mail has reached about 78% of the smartphone population, Donovan said.
– ComputerWorld.com
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Janvier 24, 2011
"What we have seen in the smartphone era is the rapid acceleration of data consumption, which has helped drive mobile usage across multiple categories including email. In a relatively short period of time, adoption of mobile email has reached 78 percent of the smartphone population, which is very similar to the penetration of web-based email among Internet users." [Mark Donovan, SVP Mobile & Sr. Analyst, comScore, Inc.]
– BizReport.com
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Janvier 24, 2011
As a growing number of Internet users watch videos online, they're attracting more advertisers, according to a ComScore presentation at the OMMA video conference Monday. The research firm expects spending on online-video advertising to more than triple between 2010 and 2015, GigaOm reports. It projects that online-video advertising will generate $5.2 billion in revenue in 2015, up from $1.4 billion last year, ComScore Senior Product Management Analyst Dan Piech said in the presentation. Video-advertising revenue already quadrupled between 2006 and 2010.
– DailyFinance.com
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Janvier 21, 2011
“Digital communication has evolved rapidly in the last few years with an ever-increasing number of ways for Internet users to communicate with one another,” said Mark Donovan, comScore senior vice president of mobile. “From PCs to mobile devices, whether its email, social media, IM or texting, consumers have many ways to communicate and can do so at any time and in any place,” Donovan, following the published results of the study. “The decline in web-based email is a byproduct of these shifting dynamics and the increasing availability of on-demand communication options.”
– MobileMarketingWatch.com
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Janvier 12, 2011
comScore chairman Gian Fulgoni said consumer goods marketers currently invest millions in brand websites with “no visibility into whether these assets are attracting the brand and category buying segments they are targeting”. “The aim of this important study,” he said, “is to quantify the real value of visitors to various brand websites, identify the most valuable content that can be provided on the site, and provide actionable insight into where else on the internet marketers can best reach their brand buyers and prospects.”
– Research-Live.com
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Janvier 6, 2011
"We saw spending increase at a rate of 12 percent for the season, outpacing our forecasted 11-percent growth, and set a new holiday season record as total e-commerce spending reached $32.6 billion," said comScore chairman Gian Fulgoni. "This year, retailers targeted many of their promotions even earlier than usual and reaped the benefits. The season will be remembered for an exceptional Cyber Monday, which was the first billion-dollar spending day in history, and the first time we've witnessed Cyber Monday rank as the heaviest online spending day of the year. And of course, we cannot forget the impact of free shipping, which was used in more than half of all e-commerce transactions this season, up significantly from last year."
– BizReport.com
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Janvier 6, 2011
"After the past few years' struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry holiday shopping season," ComScore Chairman Gian Fulgoni said.
– The Washington Post
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Janvier 5, 2011
“The 2010 online holiday shopping season was a memorable one in which we saw spending rebound strongly from the recession of 2008 and 2009, and slightly exceed even our early expectations,” said comScore chairman Gian Fulgoni. “This year, retailers targeted many of their promotions even earlier than usual and reaped the benefits,” Fulgoni said.
– FoxBusiness.com
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Janvier 5, 2011
Android’s meteoric rise doesn’t tell the whole story, said comScore senior analyst Mark Donovan in an interview with Digits. He points out that Android was spread across dozens of different phones in comScore’s survey, while Apple’s iOS operating system is only on iPhones. “If you put on your hat as a [software] developer or publisher,” it can be easier to make products that work on the iPhone, he said. “Android is doing a great job of getting consumer penetration. But there are still challenges vis a vis Apple.” The “big wrinkle,” he said, could come in 2011 if the iPhone moves to Verizon Wireless, after being exclusively on AT&T since its launch. “Certainly if it does, you will see an uptick in iPhone ownership,” he said.
– The Wall Street Journal
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Janvier 3, 2011
“Online holiday spending has remained strong through Christmas and we’ve already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost $31 billion,” said comScore chairman Gian Fulgoni. “For at least this holiday season, the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected."
– TechJournalSouth.com
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Janvier 3, 2011
Creating similar products for much lower prices may be difficult because the iPad has conditioned customers to expect a device that is both relatively light and powerful enough to display high-quality media, said Mark Donovan, an analyst with comScore, a market research organization. But he also said that success would be determined largely based on the software that the devices run, and not only on the number of features that manufacturers can pack into the hardware. You can build these devices, which is great, but it’s no longer enough to say, ‘O.K., you have the Internet. You need developers.”
– The New York Times
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