MobiLens Plus

Mobile consumer insights

across smartphones and tablets

Connect mobile consumption with intents, interests and satisfaction

comScore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens Plus connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction.

Deduplicated audience behavior

and insights across devices

Deduplicated audience behavior and insights across devices  

MobiLens Plus Answers:

Which site/app has visitors that also have high device satisfaction?

Is there a skew in the way my audience uses & perceives mobile phones vs. tablets?

Access wide-spectrum of user-behaviors that

influence consumer preferences for mobile products

MobiLens Plus Answers

What are consumers’ reasons for not using mobile banking?

Does device brand loyalty correlate with demographic factors?

 
Access wide-spectrum of user-behaviors

New insights into device purchase-intents

and mobile advertising preferences

Location based advertising  

MobiLens Plus Answers

What % of consumers plan to upgrade to a new device/brand?

Is your push notification advertising strategy on phones and tablets acceptable to your target segment?