comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. En savoir plusTags: Mobile, Multi-Platform
comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2014 financial results before U.S. financial markets open on Tuesday, April 29, 2014. En savoir plusPar: Kenneth Tarpey Tags: comScore Financial News
comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). En savoir plusPar: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Mobile
Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... En savoir plusPar: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted. En savoir plusPar: Adam Lella Tags: Bing, Google, Rankings, Rechercher, Yahoo
Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. En savoir plusPar: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics
During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. En savoir plusPar: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform
Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of mobile-first social networks, for which cameras enable the... En savoir plus
In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. En savoir plusTags: Local, Rechercher
This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. En savoir plusPar: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability