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Marketing Research États-Unis
Communiqués de presse mars. 25, 2013 | Share

comScore Announces U.S. Launch of MMX® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... En savoir plus

Vidéo fév. 28, 2013 | Share

Brave New Digital World

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. Afficher

Communiqués de presse fév. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... En savoir plus

Blog déc. 13, 2012 | Share

Welcome to a Brave New Digital World

Whitepaper - Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... En savoir plus

Livre blanc déc. 13, 2012 | Share

Brave New Digital World

A Manifesto for the Future of Digital Media Measurement & Analytics

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... En savoir plus

Communiqués de presse nov. 29, 2012 | Share

comScore Announces Beta Release of MMX® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... En savoir plus

Étude de cas sept. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising En savoir plus

Communiqués de presse avr. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... En savoir plus

Livre blanc mars. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... En savoir plus

Blog fév. 21, 2012 | Share

The Advent of the Computer

From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... En savoir plus