Insights


Rechercher

Mobile États-Unis
Présentation mars. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. En savoir plus

Vidéo mars. 16, 2015 | Share

Mobile commerce growth on fire

m-commerce on fire

Mobile commerce growth 'on fire': new comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. Afficher

Market Ranking mars. 4, 2015 | Share

comScore Reports January 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with... En savoir plus

Présentation fév. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. En savoir plus

Communiqués de presse fév. 18, 2015 | Share

comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers

Yahoo-Flurry

comScore, Inc. (NASDAQ : SCOR) today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and MMX® Multi-Platform. Mobile app publishers around the globe using Flurry... En savoir plus

Vidéo fév. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. Afficher

Market Ranking fév. 9, 2015 | Share

comScore Reports December 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... En savoir plus

Blog jan. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... En savoir plus

Vidéo jan. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. Afficher

Communiqués de presse jan. 20, 2015 | Share

comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... En savoir plus