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Communiqués de presse oct. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. En savoir plus

Blog sept. 10, 2013 | Share

Measurement in the Evolving App Environment

Mobile Apps

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... En savoir plus

Data Gem août. 29, 2013 | Share

Tablets Drive About 20% More Average Spending Than Smartphones

M-Commerce Spending by Platform US

During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring in that smartphone adoption (142 million U.S. users in June) far surpasses that of tablets (69... En savoir plus

Blog août. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. En savoir plus

Présentation août. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. En savoir plus

Communiqués de presse août. 8, 2013 | Share

comScore Reports $49.8 Billion in Q2 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up Nearly 16 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth. En savoir plus

Présentation juin. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. En savoir plus

Présentation juin. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. En savoir plus

Vidéo juin. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View

Présentation mai. 14, 2013 | Share

State of the U.S. Online Retail Economy Q1 2013

State of the U.S. Online Retail Economy

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. En savoir plus